Euromonitor: Along with Spain and Portugal, Croatia records the largest and most dynamic growth of arrivals

first_imgThe Days of Croatian Tourism, a traditional event of the tourism sector that will gather over a thousand participants in Mali Lošinj on October 2018 and 25 through lectures, workshops and roundtables, began with a lecture on the factors that will affect the travel and tourism industry and expectations in 26. tables on important issues of this sector.”Tourism is one of the consumer industries which, despite the existence of economic difficulties, has shown stable growth over the last five years. We are already recording almost 1,2 billion incoming trips globally with an expected growth of 1,6 billion in 2022 and an average consumption of 1.100 euros per trip in five years. During the period from 2015 to 2017, Croatia, Spain and Portugal recorded the largest and most dynamic growth of arrivals in Europe, while in Croatia there is room for development through mountain tourism and extension of the season.”, Said Vitaly Vladykin, an analyst from the research company Euromonitor as part of the 17th Croatian Tourist Forum organized by the Croatian Chamber of Commerce on” Trends and forecasts: what awaits the travel industry? “.Euromonitor is a leading European market research company, which for more than ten years at the most important tourism fair, the World Tourism Fair in London, presents global trends in tourism and successfully anticipates key trends in the travel industry. Namely, although analyzes show that we can still expect growth in the tourism sector, globally and locally, there are different scenarios within which it will be realized given the key macroeconomic factors, the impact of new technologies, destination connectivity and changes in consumer habits and values.”The development of affordable air transport is important for destinations. Sales are expected to grow by an average of 5,4% per year over the period 2017 to 2020 for more affordable airlines, compared to a growth of 3,9% for the entire airline business. With the development of this type of connectivity, it is possible to attract passengers from countries with the largest increase in outbound travel, such as China, which is projected to surpass Germany by 2021 with 116 million trips per year.”, Stressed Vladykin.During the lecture, Vladykin also commented on the impact of terrorism on the choice of destination. “The scenario in the event of a hypothetical high-risk terrorist attack shows that the impact of such an attack is sudden and short-lived, after which countries move to recover. It is crucial to show tourists that they are safe, which can be more demanding in cases like Turkey when the political stability factor is involved, “said Vladykin, adding that safety for tourists has become one of the most important elements of travel, after relaxation and outdoor activities. .When forecasting trends, there is also a change in consumer habits and approaches to consumers, which are now in the spotlight compared to the previous focus on the product. “The growing importance of the middle class focuses on the sharing economy and the element of higher value for money. Consumers want a more personal, authentic and personalized experience close to the experience of the locals and they want to spend their money on experiences, not on things. The story behind the product is sought”, Concluded Vladykin.APPENDIX: Trends and forecasts: what awaits the travel industry ?, Vitaly Vladykin, Euromonitor / presentationlast_img read more