Aquatika freshwater aquarium as a top tourist content that foreign tourists have yet to discover

first_imgThe destination consists of all participants, and if there is no synergy and coordination, there is no quality tourist product. What is most important in the whole story, the motive for coming is not accommodation, but just quality, diverse and authentic content. Also, it is precisely this quality tourist content that we chronically lack that directly affects guest satisfaction, longer stays of guests and an increase in tourist spending by a certain tourist destination. If we meet or exceed his expectations, the guest will come back again and become our ambassador.  The idea of ​​the Karlovac freshwater aquarium started from the natural position of the city on four rivers – Korana, Kupa, Mrežnica and Dobra, a city that connects and is symbolized by a favorable traffic position at the crossroads. But also, regardless of the historical significance of Karlovac, there has always been the impression that Karlovac is a passing crossroads. Read more about the story of how the idea for the Aquatica freshwater aquarium came about in the attachment. From the very opening, Aquatika encourages the work of local artists, craftsmen and designers, sells their products in a souvenir shop, and also cooperates with local suppliers, associations and entrepreneurs.  It is commendable that the Public Institution Aquatika signed an agreement on joint cooperation for joint promotions with Una National Park from Bihać, as well as cooperation three public institutions from the area of ​​Karlovac County: Public Institution Barać’s Caves, Visitor Center Ivana’s Fairytale House and Public Institution Aquatika – Freshwater Aquarium Karlovac. Excellent examples of connections and synergies in tourism. Photo: Aqautika Thus, in 2019, Aquatic visited the whole 73.161 visitors, which is an increase of 3% compared to 2018. The majority of visitors are still visitors from Croatia, while only 3.893 foreign tourists visited this excellent museum. The largest share are tourists from Slovenia, Germany, Italy, the Czech Republic, the Netherlands, the Czech Republic, Hungary, Poland, and who learned the most about Aquatika via the Internet. / / / HOW A DREAM AND VISION BECAME A REALITY – AQUATIKA FRESHWATER AQUARIUM Apart from being a tourist attraction, Aquatika has a great ecological, educational and scientific value, and at the same time it is a great support to the local economy and the development of the entire city.  Photo: Aqautika Photo: Aqautika / / / SOUVENIRS WITH AUTHENTIC OFFER ENCOURAGE THE LOCAL ECONOMY. HERE’S HOW THEY DO IT IN AQUATICA And that is why Aquatika, like all other tourist attractions and facilities, in the whole region should be promoted by everyone, not just selling themselves or accommodation. We need to look at a much broader story, because tourism is just that. It all makes a big tourist mosaic and every cube is important, no matter how small. If we look at the broader context, then we should definitely look at the inclusion of local family farms, ie local producers of dairy, meat, bakery products, honey, fruits, vegetables, fruit products, beverages, wild plants, souvenirs, cosmetics… because if we encourage imports through tourism, and not the local economy then we did something nasty wrong in our tourist story. HOW A DREAM AND VISION BECAME A REALITY – AQUATIKA FRESHWATER AQUARIUM This has created space for new jobs in Aquatica, but also indirectly in other companies, family farms and handicrafts. The richness of the offer ensures constant public interest in Aquatika and the city of Karlovac, and the development of new ideas has resulted in the fact that today Aquatika is recognized as an unavoidable address with a strong position in tourism, economic, educational and environmental significance for the city and its surroundings. It should be said that the importance of this project for the Karlovac area, but also the wider local and national community, was recognized in the beginning by the fact that the project was declared by the European Union among the most successful local EU projects in Croatia. The project was recognized by the profession through awards, but also membership in the UNESCO World Water Museum Network, of which Aquatika is the first Croatian member. It is quite certain that Aquatika returned the city of Karlovac and strongly positioned it on the tourist map of Croatia. In addition to all that, new programs are constantly being designed, so the book Freshwater Fish Aquatika, picture book and coloring book were published in their own edition, they hosted many events of the local civil sector, and regularly organize their own events, Aquatika points out. Aquatika, the first freshwater aquarium in Croatia that due to its originality and the fact that such a freshwater aquarium with endemic species exists in the heart of Croatia, made a positive tourist step forward as an excellent motive for arrival and quality content, not only Karlovac but the entire region. (from Zagreb to Plitvice Lakes).center_img Photo: Aqautika By the way, Plitvice Lakes National Park has made an excellent product – Lika destination or # Plitvice experience which offers a wider range of tourist activities and experiences in Lika-Senj County. Plitvice Lakes National Park is visited annually by over a million tourists, and a significant part should certainly be redirected to Aquatica because it is an excellent link and supplement. There is certainly an important segment of tourists from the city of Zagreb, who can visit Karlovac and the surrounding area to fill the day with interesting content. Also worth mentioning is the collaboration with travel agencies, which, among other things, sell tourist packages from Zagreb to the Plitvice Lakes National Park, but with a mandatory visit to Aquatika. Great added value and addition to the trip. There is also cooperation with the portals for group purchase CrnoJaje.hr and Kupi.me. Yes, it’s all tourism, but let’s get back to the topic of Aquatics. It is an excellent authentic and quality content, and the challenge of how to increase the number of foreign tourists is certainly in the whole destination, and by that I mean much wider than the city of Karlovac or Karlovac County. Of course, the responsibility is in the city of Karlovac as the owner and founder of the institution should increase funding for advertising and communication, because coming to Aquatik is coming to Karlovac and additional spending for coffee, lunch or other tourist content. In 2019, the freshwater aquarium Aquatika was still one of the most visited tourist attractions in Karlovac and the county.  Proof of this thesis is certainly the story of the souvenir shop, which with its authentic offer stimulates the local economy. Aquatika souvenir shops offer exclusively domestic unique products from local suppliers, crafts, local handicrafts and family farms. At the beginning, there were only a dozen suppliers at the opening in Aquatica, and today they work with even more than 60 suppliers, which are mostly from the area of ​​the city of Karlovac and its surroundings. Read more about this topic in the attachment. RELATED NEWS: Attractive and interesting content is there, actively working on promotion, various entertainment and educational programs, recognized by the profession (Artur 2017, Brand Leader Award 2018, Bled Water Festival, A + Awards, etc.), but obviously lacks better promotion and communication . Not so much from the museum itself, because the museum itself as a public institution does not have such a budget for promotion, but more than the entire destination. We must care that the guest sees and experiences as much as possible, especially when we have so many great facilities and attractions in the vicinity of an hour by car. It would be a problem if we did not have Aquatika, Barać’s Caves, Visitor Center Ivana’s Fairytale House, Plitvice Lakes National Park, Paklenica National Park, Northern Velebit National Park, Velebit Nature Park… and when great facilities are there, then we must promote and round them off. through the common tourist product of the entire continental destination. Also, I have to repeat here my mantra that I emphasize from the first day – the motive for coming is not accommodation, but authentic, diverse and quality content. And authenticity is the main ingredient of tourism. People want to experience something new and different. If we look at all the trends again, they are the ones that talk about authenticity, organic food and ecology. And here we are or we can be in a great position. In conclusion, Aquatika as a phenomenal unique content must certainly be visited by more than 3.893 foreign tourists. This is the next challenge that must become an imperative for the entire destination. A great example of synergy and looking at the bigger picture On the other hand, it remains a great pity that only 3.893 foreign tourists visited Aquatika. A ratio that definitely needs to change for the better, because it really is about unique, authentic and quality content. In the structure of visitors, 44% are children, 32% families, 14% adults, 7% retirees and 3% students. SOUVENIR SHOPS WITH AUTHENTIC OFFER PROMOTE THE LOCAL ECONOMY. HERE’S HOW THEY DO IT IN AQUATICAlast_img read more