The Marijuana Advertising Double Standard Is Stifling Our Industry

first_img 5 min read Guest Writer While the future legality of recreational cannabis use is hotly debated at both state and federal levels, there is a broad consensus that medical cannabis is a promising, non-toxic treatment for a variety of illnesses. Despite the fact that 33 states and the District of Columbia now permit the use of medical cannabis, and numerous bipartisan bills that would allocate federal funds to research its effect on treating PTSD in veterans, there remains significant obstacles in promoting via TV and digital ads. As government policy increasingly treats medical cannabis as a promising new treatment worth exploring, media companies continue to operate and make decisions based on misinformation that is becoming harder to justify.There is no clearer example of this than CBS’s rejection of a Super Bowl ad from Acreage Holdings that shared real life stories from people who have been treated with medical cannabis. Rather than working with Acreage Holdings to address what was deemed problematic, CBS simply dismissed the ad as inconsistent with policy. For those of us in the industry, the decision was not a surprise, but I am continually baffled by the double-standard (dare I say hypocrisy?) which is on display.Related: Here’s the Medical Cannabis Super Bowl Ad CBS Refused to RunTo be fair, this is not a CBS problem, but a media problem writ large. Cannabis ads, we now know, are forbidden on television and in traditional print outlets. Even Facebook and Google, the two largest online ad platforms, have banned cannabis companies from making ad-buys. In each instance, cannabis ads are deemed inappropriate, all while advertisements for condoms, Viagra, beer, liquor and dozens (if not hundreds) of problematic, highly-addictive prescription drugs flood our screens and televisions.Big Pharma spent $3.7 billion on TV ads in 2018, featuring nearly 200 different commercials for 70 different drugs. These ads ran hundreds of thousands of times. At the same time, Budweiser, Coors and Heineken are staples of broadcast advertising, and since 2012, even hard liquor has been allowed to advertise, albeit during evening hours. The impact is clear: a 2016 study by Rand Corp found that on average, children are exposed to three alcohol advertisements each day; we now know that Big Pharma marketing was a key driver of the opioid crisis; and, Juul relied on digital ads to purposefully target children. The notion that this is about responsibility is simply untrue.Related: Spike Jonze Directed a MedMen Commercial About Cannabis. And It’s Pretty Epic.This all begs the question: what makes medical cannabis “inconsistent” with policies that have, for years, fueled addiction and substance abuse? These marijuana misanthropes typically argue that we don’t need to normalize another substance that could attract new users. This is misleading for two reasons: first, in states that have legalized recreational cannabis, there are no increases in its use or abuse and among pre-teens and teenagers, marijuana use has remained steady and even fallen in some places; and second, the ads in question are focused on medicinal cannabis, something 85 percent of Americans support. Medicinal marijuana is non-lethal and proven effective and it should be allowed to advertise to consumers to ensure they have all options available to them. So long as you are accepting ad dollars from pharmaceutical and alcohol companies, there simply is no valid, rational argument for rejecting an ad explaining the benefits of medicinal cannabis.Not only do these ad bans deprive Americans of important innovations in health care, they further cement the existing stigma and make serious, fact-based discussions increasingly rare. Our young industry already has proven to be far more ethical than the leading sponsors of addiction mentioned above, and proactive in our efforts to market responsibly. We all have taken steps to ensure we do not market to non-users, and work tirelessly to ensure children do not see the ads. That is why some cannabis advertising companies have found alternative routes, such as advertising through geo-targeting tools like AdLink, to ensure that we promote this increasingly legal product in a safe and responsible way. If CBS and others would be willing to work with us, I am certain we will be able to develop self-regulating standards that inform consumers based on fact, not fear.Related: Baby Boomers Smoking Reefer in Record AmountsMedical cannabis has proven effective in reducing symptoms associated with cancer; it can serve as a substitute to opioids for people who suffer from chronic pain as a result of HIV/AIDS; it can improve the appetite of people undergoing chemotherapy; it is even showing promise as an alternative treatment for our veterans suffering from PTSD. The American consumer, long held hostage to the whims of Big Pharma who pump us full of drugs, deserve to know about natural alternative treatments. They deserve to know that synthetic, often times lethal, prescriptions full of side effects are not the only way to treat illnesses. They deserve to know the truth and it is time for the marijuana misanthropes to work with the cannabis community and not against us. Listen Now February 28, 2019 –shares Opinions expressed by Entrepreneur contributors are their own. Josh Segal Next Article Image credit: ChrisSteer | Getty Images The Marijuana Advertising Double Standard Is Stifling Our Industry It’s infuriating that networks ban cannabis ads while raking in billions from Big Pharma to advertise drugs with frightening side effects. Advertising Green Entrepreneur Podcast Add to Queue Each week hear inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush. CEO & Founder of AdLooplast_img read more

Chipotle Cooks Up New Stricter Food Safety Rules Amid E Coli Fiasco

first_img Former West Coast Editor Chipotle Mexican Grill says it’s cleaning up its act in the aftermath of several recent foodborne illness-related outbreaks linked to its food.Scrambling to restore consumer confidence, the fast-casual chain announced today that it is taking “aggressive actions” to roll out stricter food safety practices that it claims go above and beyond current industry norms.“We have carefully examined our operations — from the farms that produce our ingredients, to the partners that deliver them to our restaurants, to the cooking techniques used by our restaurant crews — and determined the steps necessary to make the food served at Chipotle as safe as possible,” the company said in a statement.Related: After Numerous Health Incidents, Chipotle Has a Big Perception ProblemSpecifically, some of those steps include: marinating raw chicken in re-sealable plastic bags instead of in bowls; testing chicken and steak more often; scalding several fresh produce items (including onions) in boiling water to sanitize them before being chopped; and blending cilantro into steaming hot rice to kill microbes in the herb, according to the Associated Press. Additionally, some ingredients, including cheese, will be prepped at centralized locations, then delivered to nearby restaurants. All 64 ingredients that Chipotle uses will be closely scrutinized, the company claims.”Nothing is more important to me than serving my guests food that is safe” -Chipotle founder Steve Ells https://t.co/JmP72mL631— Chipotle (@ChipotleTweets) December 16, 2015To help implement and uphold its new, more stringent food prep guidelines — and to hopefully overcome the daunting challenge of not being “the food chain most associated with vomiting and diarrhea,” as our own Raymond Hennessey so eloquently put it — Chipotle has partnered with IEH Laboratories and Consulting Group. The Lake Forest Park, Wash.-based food safety testing consultancy is tasked with improving Chipotle’s employee food safety training processes.While Chipotle publicized its sweeping protocol changes today, the Food and Drug Administration (FDA) also heralded some big news of its own — the federal agency is officially joining the growing E. coli investigation surrounding the restaurant. The FDA will assist the Centers for Disease Control and Prevention (CDC) with its ongoing probe.Related: FDA Bans Some Cilantro Imports After Finding Feces and Toilet Paper in FieldsEarlier this week, the CDC said it was looking into the latest E. coli episode connected to the 1,900-location burrito chain. This time, five people who recently ate at the restaurant, identified in Kansas, North Dakota and Oklahoma, have been infected with a rare strain of the bacteria. The incident is the latest in a string foodborne illness outbreaks traced to Chipotle in several states scattered throughout the U.S., some dating back to last summer.In a sweaty appearance on NBC’s Today Show last week, Chipotle founder and co-CEO Steve Ells said the new rules would make Chipotle a leader in food safety. “We’re putting in place practices that will not enable this to happen again,” he said, “practices that are so far above industry norms today [that] we will be the safest place to eat.”Related: At Least 80 Boston College Students Sick After Eating at Chipotle Next Article December 23, 2015 Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Chipotle Kim Lachance Shandrow Add to Queuecenter_img Image credit: Chipotle | Facebook 3 min read –shares Chipotle Cooks Up New, Stricter Food Safety Rules Amid E. Coli Fiasco Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Enroll Now for $5last_img read more

Amplifyai and AdLingo Bring Conversational AI to Display Advertising

first_imgAmplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement.Brands want to meet their customers and prospects where they are, and with messaging’s rising dominance of digital communication in recent years, brands are increasingly challenged to figure out how to support an ever-growing diversity of messaging-based “conversational surfaces.” Amplify.ai addresses that challenge with one of the industry’s first enterprise-class Conversational AI platform. Core elements of the platform include a common Machine Learning/AI foundation, native messaging-optimized NLP (natural language processing) system, and an abstraction layer supporting any arbitrary conversational surface. Amplify.ai enables persistent conversations across all the leading rich-media communications channels with the ability to seamlessly move from one modality to another; e.g. start a conversation on your desktop computer and move to a mobile device without interruption or loss of context. In addition to the messaging solutions like AdLingo powered by Google’s RBM (Rich Business Messaging) platform, Amplify.ai supports: RCS, Facebook, Facebook Messenger, “Instagram, WhatsApp, native chat on desktop and mobile web and in-app integrations. With Amplify.ai, brands can deploy conversational experiences that dynamically adapt to the capabilities and limits of each channel, supporting the full messaging-based conversational UX spectrum, from text-only to full media-rich-plus-text experiences.Marketing Technology News: Zype Playout Wins a Product of the Year Award for B2B Streaming at NAB Show 2019“Truly conversational interaction is a game-changer for display advertising, enabling deep and effective engagement directly within the ad experience,” said Mahi de Silva, CEO and co-founder of Amplify.ai. “We’re excited to integrate with AdLingo to bring this exciting new capability to both our current consumer brand clients and to many new ones seeking the persuasive power of conversational marketing at superhuman scale.”Marketing Technology News: Vimeo To Acquire Magisto To Power Video Creation For Any Business“Our integration with Amplify.ai enables us to bring conversational experiences globally and at scale with consumer brands,” said Vic Fatnani, co-founder and General Manager of AdLingo. “Through conversational display ads we believe all brands will have the opportunity to create a 2-way communication channel and begin helping their customers in real-time at the moment it matters.”Marketing Technology News: Pegasystems Honored with Multiple Awards for Helping Organizations Digitally Transform Their Business Amplify.ai and AdLingo Bring Conversational AI to Display Advertising MTS Staff WriterApril 18, 2019, 4:12 pmApril 18, 2019 Advertising PlatformAIAmplify.aiMarketing Technologynative messaging-optimizedNewsRBM Previous ArticleBeeswax Announces “Bid Models” to Power Programmatic In-HousingNext ArticleHuawei Announces that the Atlas AI Computing Platform is Ready for Commercial Scalinglast_img read more

AHF urges United Nations to follow own mandate for protecting Ebola response

first_imgReviewed by James Ives, M.Psych. (Editor)Jan 17 2019AHF urges the United Nations to follow its existing mandate for the Democratic Republic of the Congo to ensure Ebola-relief efforts can proceed without the threat of violence against healthcare workers, resources and civilians.As the second worst Ebola outbreak in history rages on in Central Sub-Saharan Africa, AIDS Healthcare Foundation (AHF) urges the United Nations Security Council to protect response efforts, healthcare workers and civilians by enforcing its existing UN Organization Stabilization Mission in the Democratic Republic of the Congo (MONUSCO) mandate to ensure the security of personnel and resources being used to fight the virus.The current outbreak has seen approximately 650 confirmed and probable cases with almost 400 deaths since Aug. 1, 2018. Widespread violence from armed militias continues to wreak havoc on the affected region, stifling contact tracing and vaccination efforts and putting healthcare workers at enormous risk. In addition to Ebola spreading to the rest of the country, the WHO states that there is a “very high” risk of the virus spreading to bordering nations Uganda, Rwanda and South Sudan.Most recently, the government used the virus as a reason to prevent over 1 million people living in the affected areas from voting in the Dec. 30 elections. This caused violent protests and attacks on Ebola treatment facilities that forced aid groups to suspend operations for days and required patients awaiting test results to be moved to alternate locations. Additionally, international workers in Uganda reported increased numbers of refugees fleeing the DRC after the elections, prompting further concerns of the virus spreading into other countries.Related StoriesMany healthcare workers often care for patients while sick, study findsSleep disorders in patients with low back pain linked to increased healthcare visits, costsVirus killing protein could be the real antiviral hero finds studyThe time has come for more to be done to end the current Ebola outbreak. AHF urges the United Nations Security Council to enforce its already-in-place resolution 2049 (2018) and the MONUSCO mandate. With 17,656 authorized troops and police, more can and should be done to ensure peace throughout Ebola-affected areas by following the mandate’s assigned tasks of “preventing, deterring and stopping all armed groups and local militias from inflicting violence on civilians as well as supporting and undertaking local mediation efforts to prevent escalation of violence.””Even though we have seen an improvement in response to this outbreak compared to five years ago when over 11,000 people lost their lives to Ebola, more must be done to protect ongoing efforts in the Congo,” said AHF Africa Regional Policy and Advocacy Manager Alice Kayongo. “Workers are already putting their lives on the line to fight the virus—they should not have to worry about external threats of violence. We implore the UN to do all in its power to stop the violence in the region before this outbreak becomes even worse.”Rampant security issues, the high risk for Ebola crossing borders and instability after recent elections underscore the need for immediate action in the DRC. AHF urges that the United Nations utilize its mandate to protect healthcare personnel, resources and civilians—the world cannot afford a repeat of the disaster that hit West Africa in 2014.​ Source:https://www.aidshealth.org/last_img read more

Innovative microfluidic device simplifies study of blood cells opens new organonchip possibilities

first_imgReviewed by James Ives, M.Psych. (Editor)May 9 2019A simple innovation the size of a grain of sand means we can now analyze cells and tiny particles as if they were inside the human body. The new micro-device for fluid analysis just unveiled in Advanced Functional Materials will enable more tailored experiments in drug development and disease research.It could also transform water contamination testing and medical diagnosis in natural disaster zones, where its low cost, simple use and portability make it a practical tool almost anyone can use.How it worksMicrofluidic or ‘lab-on-a-chip’ devices are commonly used to analyze blood and other fluid samples, which are pumped through narrow channels in a transparent chip the size of a postage stamp.This new chip takes that technology one step further by adding a three-dimensional cavity along the channel – think of a narrow tunnel that suddenly opens into a domed vault – which creates a mini-vortex where particles spin around, making them easier to observe.To make this cavity, researchers inserted a liquid metal drop onto the silicon mold when making the chip.The liquid metal’s high surface tension means it holds its form during the molding process.Finally the liquid metal is removed, leaving just the channel and a spherical cavity ready to use as a mini-centrifuge, explained RMIT engineer and study co-leader Dr Khashayar Khoshmanesh.”When the fluid sample enters the spherical-shaped cavity, it spins inside the cavity,” he said.”This spinning creates a natural vortex, which just like a centrifuge machine in an analytics lab, spins the cells or other biological samples, allowing them to be studied without the need for capturing or labeling them.”The device only requires tiny samples, as little as 1 ml of water or blood, and can be used to study tiny bacterial cells measuring just 1 micron, all the way up to human cells as large as 15 microns.A platform for studying cardiovascular diseasesStudy co-leader and RMIT biologist, Dr Sara Baratchi, said the device’s soft spherical cavities could be used to mimic 3D human organs and observe how cells behave in various flow conditions or drug interactions.”The ability to tailor the size of the cavity also allows for different flow situations to be simulated – this way we can mimic the response of blood cells under disturbed flow situations, for example at branch points and curvatures of coronary and carotid arteries, which are more prone to narrowing,” she said.Related StoriesIntermittent fasting shown to improve blood glucose levelsBlood based test using AI and nanotechnology devised for chronic fatigue syndromeHealthy blood vessels could help stave off cognitive declineThis capability will be of interest to Australia’s booming biomedical industry, with medical apparatus being among our top 10 exports in 2018 and worth $3.2 billion.Baratchi said the discovery was only made possible through collaboration, with technologists from the School of Engineering and mechano-biologists in the School of Health and Biomedical Sciences joining forces in RMIT’s Mechanobiology and Microfluidics research group.”Biologists like myself have been struggling to study the impact of flow-associated forces on circulatory blood cells. Now this miniaturized device developed with our engineering colleagues does exactly that,” Baratchi said.”It’s an ingenious solution that really highlights the value of cross-disciplinary research.”But some of the most exciting applications could also be outside the lab.A cheap and portable water test that anyone can useAnother promising application is for identifying parasites and other infections in waterways, especially in developing countries.”Detection of water impurities can be a difficult task because you don’t always know exactly what you’re looking for,” Khoshmanesh said.”But with this device the impurities will be captured and orbited by the vortex without any special sample preparation, saving time and money.”Whether used for analyzing water or blood samples, the low cost and portability of the device makes it attractive for a whole range of applications.The same research group recently developed a pressure pump, made from latex balloons, to operate the device.Unlike conventional pumps, which can be as large as a shoebox and cost thousands of dollars, theirs is low cost and portable.”Simplicity is a very important parameter for our designs because that often translates to lower cost and great applicability outside the lab,” Khoshmanesh said.”Our new microfluidic device, combined with our pump and a smartphone capable of capturing high-speed images, makes a low-cost, self-sufficient and entirely portable point-of-care diagnostics device.” The team: Peter Thurgood, Sara Baratchi, Elena Pirogova, Ngan Nguyen and Khashayar Khoshmanesh.center_img Source:https://www.rmit.edu.au/news/all-news/2019/apr/mini-centrifugelast_img read more

UChicago Medicines 2019 report highlights South Side communities top health priorities

first_img Community Health Needs Assessment Strategic Implementation Plan Community Health Needs Assessment (includes Community Profiles) Strategic Implementation Plan Individual Community Profiles Related StoriesDiet and nutrition influence microbiome in colonic mucosaNutritional supplements offer no protection against cardiovascular diseases, say researchersMosquito surveillance in Madagascar reveals new insight into malaria transmissionThese objectives are described in UChicago Medicine’s Strategic Implementation Plan, which was published in tandem with the CHNA. It outlines the health system’s plans to address the identified health priorities.The 2019 CHNA also features community profiles of 27 South Side community areas-; from Oakland to Riverdale -; which provide data about demographics and social determinants of health, as well as health behaviors, outcomes and resources.”The comprehensive scope and detailed data available in the Community Health Needs Assessment makes it a valuable tool for residents and health-focused community organizations to better understand our communities’ health needs, as well as areas where advocacy, education and funding would be best dedicated,” said Sherida Morrison, who chairs the Maternal and Child Health Working Group of UChicago Medicine’s Community Advisory Council. Morrison is the founder of Demoiselle 2 Femme, NFP and the Chicago Coalition on Urban Girls.”The report also demonstrates how UChicago Medicine is addressing the health and social needs of South Side communities through research, collaboration and participatory problem-solving,” she said.UChicago Medicine worked extensively with its Community Advisory Council, along with faculty and staff, to determine the CHNA’s health priorities.To conduct the research, analysis and community outreach, UChicago Medicine partnered with the Alliance for Health Equity, a collaborative of 37 hospitals working with health departments and regional and community-based organizations to improve health equity.As part of its mission and as a federal requirement for nonprofit hospitals, UChicago Medicine and Ingalls Memorial conduct a CHNA every three years, and publish an accompanying Strategic Implementation Plan designed to addresses their communities’ top health priorities.For the Ingalls Memorial service area, which covers a population of nearly 261,000 in the south suburbs, health priorities are: preventing and managing chronic diseases (heart disease, diabetes, and asthma), increasing access to maternal services through prenatal care, and promoting cancer awareness (breast and prostate).Individual CHNAs and strategic implementation plansUChicago Medicine Hyde Park “The Community Health Needs Assessment provides powerful data and valuable insight to help UChicago Medicine ensure its programs and resources are promoting health equity by supporting the most relevant and pressing health concerns in the communities that we serve,” said Brenda Battle, RN, BSN, MBA, vice president of the Urban Health Initiative, which oversees community benefit initiatives. “Through this analysis, and with extensive community collaboration and outreach, we have developed a strategic implementation plan that seeks to not only address the most critical health concerns, but also the underlying social determinants that exacerbate them.”UChicago Medicine currently works with community partners to offer programs and resources to mitigate the health concerns associated with asthma, diabetes and trauma resiliency, which were identified as priorities in prior CHNAs. These include, for asthma, the South Side Pediatric Asthma Center; for diabetes, South Side Fit and the Diabetes Empowerment Education Program; and for trauma resiliency, the Violence Recovery Program and Rapid Cycle Violence Prevention and Recovery grant program.To address health concerns associated with social determinants of health, UChicago Medicine collaborates with the South Side Health Collaborative -; which includes 30 community health centers and community hospitals comprised within the South Side -; and offers the Medical Home and Specialty Care Connection to improve access to care; for food insecurity, Feed1st; and for unemployment, Cara Connects and other workforce programs. UChicago Medicine Ingalls Memorial Preventing and managing chronic diseases (asthma and diabetes) Building trauma resiliency with a focus on violence recovery and mental health Reducing health inequities by addressing social determinants of health (access to care, food, and employment) Reviewed by Kate Anderton, B.Sc. (Editor)Jul 11 2019Residents on Chicago’s South Side have identified chronic diseases, the need for violence prevention and trauma resiliency, and health inequities as key health concerns that they face, according to the University of Chicago Medicine’s 2019 Community Health Needs Assessment (CHNA).These issues mirror some of the concerns found in the 2016 CHNA, which identified pediatric asthma and obesity, cancer, violence, diabetes and sexually transmitted diseases as health priorities for UChicago Medicine’s South Side service area. This service area represents 23% of Chicago’s population and includes 12 ZIP codes that span 35 community areas.For the first time, the 2019 report includes a thorough analysis of social determinants of health, which are the root causes of health inequities, including higher prevalence of chronic diseases and violence in the community. These determinants include education level, poverty, unemployment, violence and community safety, access to care, and food insecurity, which results from the lack of nutritious, reliable, and affordable food sources. According to the 2019 CHNA, 53% of the service-area population lives in poverty, almost double the state poverty level, and nearly half of the community residents are at risk for food insecurity.The CHNA is used to identify community health priorities and make decisions on where to commit resources that can most effectively improve community members’ health and wellness. Priority health areas were determined through extensive data collection and analysis, including from community resident surveys and focus groups as well as from state, county and city public health and crime data.For South Side communities, the priorities for 2019-21 are: The Community Health Needs Assessment establishes which community health concerns require UChicago Medicine’s attention and resources, and we respond accordingly with strategic programs and collaborative partnerships, including those related to asthma, diabetes, violence prevention and more. Based on the latest findings and analyses of social determinants of health, our work will focus on increasing access to food for patients with food insecurities, expanding access to health care and providing more employment opportunities for community residents.”CHNA contributor Doriane Miller, MD, associate professor of medicine and director of the Center for Community Health and Vitality at UChicago Medicine Source:University of Chicago Medicinelast_img read more

From the quantum level to the car battery

The procedure becomes clear during multi-scale modeling, as used in the chemical industry (among others). Here, the chemistry of the material is first described at the quantum level. This information is transferred to ever coarser models that map molecules and their physical properties. “If we want to predict how good the electrolyte is or how fast the ions are diffusing in the case of a lithium-ion battery, for example, we first simulate the particles at the quantum level and see what happens to them. Then, we take that information to the next level and gain insight into the dynamics, or how the particles move at the atomic level. From here, we can then go up a scale and look at how the electrolyte behaves in the macroscopic world. This gives us precise insights into all the processes and, if necessary, we can adapt or change processes,” Hamaekers explains. In this way, not only can new materials be developed or suitable materials found for specific applications. Even processes can be reviewed and improved. By simulating the processes at the atomic or molecular level in a virtual reactor, it is possible to precisely identify the points or parameters that can be optimized.At the 2018 Hanover Trade Fair, the Fraunhofer SCAI uses vivid examples to show how the design of materials can be improved through modeling, data analysis and machine learning. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. In almost every industry, new materials are needed for new developments. Let’s take the automotive industry: while an automobile used to consist of just a handful of materials, modern cars are assembled from thousands of different materials – and demand is increasing. Whether it’s making a car lighter, getting better fuel economy or developing electric motor batteries, every new development requires finding or developing the material that has exactly the right properties. The search for the right material has often been like a guessing game, though. The candidates have usually been selected from huge material databases and then tested. Although these databases provide insight into specific performance characteristics, they usually do not go far enough into depth to allow meaningful judgments about whether a material has exactly the desired properties. To find that out, numerous laboratory tests have to be performed. The scientists at the Fraunhofer SCAI have chosen a different approach. The requirements for the substance are broken down to the inner structure of the material: that is, down to the atomic level. A specially developed software, Tremolo-X, then calculates how the particles of the material react when subjected to certain physical effects. As a result, it can be concluded whether a material with the desired properties can be developed on the basis of these particles. Virtual predictive models and atomistic simulations”Our goal is to shorten the search for the right material. This process often takes ten to twenty years, which is not only time consuming but also costly,” says Dr. Jan Hamaekers from the Fraunhofer SCAI. “The idea is to use virtual processes to sift out the number of candidates until there are only a few left to be tested in the lab.” To do this, the requirements placed on the material first have to be defined. For example, how fast a material has to cool down or what loads it has to withstand. This is simulated in two different ways on computer by using the Fraunhofer software: virtual particles are simulated at the atomic or even at the quantum level. How do they behave? How do the particles interact with each other? The other method uses existing data and knowledge to derive prediction models that make it possible to forecast the properties of a material. “The aim is to improve, create and explore new innovative materials and molecules with effective properties in the virtual computer lab in order to recommend their structure and design prior to the actual synthesis,” Hamaekers explains. Boron nitride nanotubes in a silica matrix. Representation of reinforced nanomaterials with the Fraunhofer software. Credit: Fraunhofer SCAI Multiscale modeling: from the atom to the process chain Virtual laboratory—fast, flexible and exact Citation: From the quantum level to the car battery (2018, April 3) retrieved 18 July 2019 from https://phys.org/news/2018-04-quantum-car-battery.html Graphical user interface of the Fraunhofer SCAI Software Tremolo-X. Credit: Fraunhofer SCAI New developments require new materials. Until recently, these have been developed mostly by tedious experiments in the laboratory. Researchers at the Fraunhofer Institute for Algorithms and Scientific Computing SCAI in Sankt Augustin are now significantly shortening this time-consuming and cost-intensive process with their “Virtual Material Design” approach and the specially developed Tremolo-X software. By combining multi-scale models, data analysis and machine learning, it is possible to develop improved materials much more quickly. At the Hanover Trade Fair from April 23 to 27, 2018, Fraunhofer will be demonstrating how the virtual material design of the future looks. Provided by Fraunhofer-Gesellschaft Explore further Even tiny objects can be depicted in detail: here an atomistic model of the tobacco mosaic virus. The tubular virus is about 300 nm long and 18 nm in diameter. Credit: Fraunhofer-Gesellschaft read more

Toward urban air mobility Air taxis with sidebyside rotors

first_imgVisualization of NASA’s side-by-side rotorcraft concept for UAM in forward flight. This back view shows the complex 3D vortex wake from the intermeshing rotors. Note the rolling of the vortex wake at far right and left. Interactions of the vortices in the overlapping region (center) produce a roll-up of the wake. Vortices are colored by vorticity magnitude (magenta is high; blue is low). Pressure is shown below and in front of the vehicle. These complex flow interactions and details can only be captured with high-fidelity CFD and high-order accurate schemes. Credit: Patricia Ventura Diaz, NASA Ames Visualization of a computational fluid dynamics simulation of a side-by-side urban air taxi concept, showing the front view of the vehicle. The video shows the vortex wake colored by pressure (red is high, blue is low). Note the vortex rolling at the outer part of the vehicle (furthest from the fuselage) and complex vortex structures at the inner part (by the fuselage) where the rotors overlap. The two overlapping, intermeshing rotors increase the efficiency of the vehicle in forward flight. The simulation was performed at the NASA Advanced Supercomputing facility at Ames Research Center in Silicon Valley, CA. Credit: Tim Sandstrom, NASA/Ames Improving drone performance in headwinds Urban Air Mobility, a safe and efficient system which supports a mix of onboard/ground-piloted and increasingly autonomous operations – is the new era of transportation. UAM vehicles are envisioned to be autonomous, using electric or hybrid propulsion to transport a small number of passengers and cargo from one point in an urban area to another, avoiding all ground traffic. These rotary wing vehicles would also have the capacity for vertical take-off and landing, eliminating the need for long runways.Research like this was highlighted at this year’s supercomputing conference, SC18. For more information about NASA’s participation, visit www.nas.nasa.gov/SC18/ . This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Provided by NASA Explore further Citation: Toward urban air mobility: Air taxis with side-by-side rotors (2018, November 16) retrieved 17 July 2019 from https://phys.org/news/2018-11-urban-air-mobility-taxis-side-by-side.html In this high-resolution visualization of NASA’s side-by-side, intermeshing rotor air taxi concept, researchers are working to understand complex rotor air flow interactions, simulated using high-fidelity computational fluid dynamics methods. The image/video shows the vortex wake, colored according to pressure. Intermeshing rotors offer the advantage of being more compact while being more efficient in cruise than twin-motored helicopters without overlapping rotors. How do NASA engineers conduct such research? They do so with the help of some of the most powerful supercomputers in the world, giving them the capability to solve complex computational problems in just a few days.last_img read more

Indiana Jones Meets Star Wars in Archaeology From Space Enter to Win

first_imgWhat is it like to uncover the mysteries of ancient civilizations … from space? Archaeologist Sarah Parcak is a pioneer in the field of space archaeology, using images from satellites orbiting high above Earth to detect long-buried signs of cultures that thrived millennia ago. Her work in Egypt resulted in a breakthrough map of the legendary city of Tanis, made famous in the movie “Raiders of the Lost Ark.” But while Parcak’s fictional counterpart Indiana Jones dug through dusty sand and crawled through jungles to reach remote sites, much of Parcak’s work is conducted on computers, analyzing images that use infrared and lasers to peer below the ground and reveal ancient secrets hidden far below.OTD in Space – July 17: X-15 Breaks Altitude RecordOn July 17, 1962, the American test pilot Bob White broke the world record for the highest altitude flight. He took off from Edwards Air Force Base in a rocket-powered X-15 aircraft and made it to an altitude of 314,750 feet. That’s almost 60 miles! At the time, the Air Force considered the edge of space to be 50 miles above the Earth. So White received astronaut wings for his record-breaking spaceflight.Your Recommended PlaylistVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9接下来播放OTD in Space – July 16: Apollo 11 Launches to the Moon00:43关闭选项Automated Captions – en-US facebook twitter 发邮件 reddit 链接https://www.livescience.com/65918-archaeology-from-space-giveaway.html?jwsource=cl已复制直播00:0000:3400:34  In Parcak’s new book “Archaeology from Space: How the Future Shapes Our Past” (Henry Holt and Company, 2019), she offers readers a tantalizing glimpse of the technologies that make space archaeology possible; she also reveals extraordinary discoveries that satellites have brought to the surface for the first time in thousands of years. Live Science sits down with Parcak on Facebook Live today (July 12) at 11:30 a.m. ET, for an interview about her book and her two decades of field work spanning five continents. We’ll also be giving away two copies of “Archaeology from Space” (one copy per winner). To participate, leave a comment on the post by 12:01 a.m on July 15. Winners will be selected at random. The contest rules are below. Don’t forget to check Facebook and Twitter for updates on this contest and other live-video events. ‘Archaeology From Space: How the Future Shapes Our Past’ Giveaway Official Rules NO PURCHASE NECESSARY. Open to legal residents of 50 U.S & D.C., 18 or older. Employees, agents, officers & directors of Future plc (“Sponsor”), its parent, subsidiaries, affiliates & advertising & promotion agencies (collectively with Facebook, Inc., “Released Parties”) & members of their immediate family (spouse, parent, children, siblings & their respective spouses, regardless of where they reside) & persons living in the same household, whether or not related, are not eligible. Void where prohibited. Subject to all applicable federal, state & local laws. HOW TO ENTER: At any time between 11:30 a.m. ET on Friday, July 12, 2019, and 12:30 a.m. ET on Monday, July 15, 2019 (the “Entry Period”), visit the Live Science page on Facebook (“Event Page”), find the post about the giveaway and leave a comment to the post. If, for whatever reason, the Event is cancelled or postponed, this giveaway will not occur. Entries generated by script, macro or other automated means or by any means that subvert the entry process are void. Limit one (1) entry per person/Facebook ID. Multiple entries will be void. Entries become the sole property of Sponsor. Entry must not be offensive or inappropriate, as determined by Sponsor in its sole discretion. Sponsor reserves the right to disqualify any entry and remove any comment that it determines, in its sole discretion, is not in compliance with these Official Rules or is otherwise not in keeping with Sponsor’s image. WINNER DETERMINATION: Three winners will be randomly selected from the eligible individuals who posted comments during the Entry Period. If, by the end of the Entry Period, no eligible comments are provided, the prize will not be awarded. Odds of winning depend on the number of eligible entries received. WINNER NOTIFICATION: Potential winners will be notified via a comment on his/her winning post and via Facebook Messenger & he/she will have 24 hours from notification to respond to Sponsor. The failure to respond to such notification or the potential winner’s noncompliance with these Official Rules may result in disqualification, & at Sponsor’s sole discretion, prize may be awarded to an alternate winner. Prize: A copy of “Archaeology From Space: How the Future Shapes Our Past” (2 prizes available). Approximate Retail Value: $30.00. Total Prize is awarded “as is” with no warranty or guarantee, either express or implied. Winner is responsible for all federal, state & local taxes. Winner may not substitute, assign or transfer prize, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Prize cannot be redeemed for cash. All prize details are at Sponsor’s sole discretion. GRANT OF RIGHTS: By submitting an entry, each entrant grants to Sponsor and its licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, & otherwise use the entry & all elements of such entry, together with any other material, and the name, user name, city & state of residence, voice, image and/or likeness of entrant, in any & all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade.  CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules & decisions of Sponsor & judges, which shall be final & binding in all respects relating to this giveaway; and (b) to release, discharge & hold harmless Released Parties from any & all injuries, liability, losses & damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Giveaway or the acceptance or use of prize.  Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries; or (ii) errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the giveaway, including, without limitation, errors or difficulties which may occur in connection with the administration of the giveaway, the processing of entries, the announcement of the prize or in any giveaway-related materials.  Persons who tamper with or abuse any aspect of the giveaway or the Event Page, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified & all associated entries will be void. Should any portion of the giveaway be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, nonauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the giveaway & if terminated, at its discretion, select winner as deemed fair & appropriate by Sponsor. Information submitted in connection with this giveaway will be used in accordance with Sponsor’s Privacy Policy, available at https://www.futureplc.com/privacy-policy/.   WINNERS’ NAMES: Winners’ names will be posted on the Event Page following the end of the giveaway.  Sponsor: Future plc, 11 West 42nd Street, 15th Floor, New York, New York 10036. This giveaway is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Sponsor & not to Facebook. Originally published on Live Science.by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikePrimeSolarQuotesCalifornia Signs Solar Law Helping Homeowners Save Hundreds A Month.PrimeSolarQuotesUndoWayfairDon’t Buy Furniture Until You See This SiteWayfairUndoTop 10 Best Meal DeliveryMeal Kit Wars: 10 Tested & Ranked. See Who WonTop 10 Best Meal DeliveryUndoThe Legacy ReportMan Who Called NVIDIA Rise Makes New 5G PredictionThe Legacy ReportUndoWikibuyThe One Thing You Should Know Before Booking Your Next AirbnbWikibuyUndoDr. Marty3 Dangerous Foods People Feed Their Dogs (Without Realizing It)Dr. MartyUndolast_img read more

Woman Dies After Being Impaled by Reusable Metal Straw

first_imgA woman in England died after falling onto a reusable metal straw, which pierced her head, and the tragic accident has renewed debate over bans on plastic straws, according to news reports. The woman, 60-year-old Elena Struthers-Gardner, was carrying a glass with a 10-inch-long stainless-steel straw when she fell and the straw impaled her eye, causing fatal brain injuries, according to the Daily Echo, a British newspaper. Struthers-Gardner had scoliosis, or a sideways curvature of the spine, which made her prone to falls. Struthers-Gardner died in November, and a coroner’s report on her death was released this week, according to The New York Times. The report called her death an accident. Several U.S. cities and states have already banned plastic straws to reduce the plastic entering the environment, and a similar ban is set to take effect in England in April 2020, the Times reported. But the bans have sparked concern among people with disabilities and their advocates, who say the bans make straws unavailable for those with disabilities who rely on straws to drink, according to NPR. In addition, the rigidity of reusable metal straws may pose safety risks. “I just feel that in the hands of mobility-challenged people like Elena [Struthers-Gardner], or children, or even able-bodied people losing their footing, these [straws] are so long and very strong,” Mandy Struthers-Gardner, Elena’s wife, said in a statement, the Daily Echo reported. “Even if they don’t end a life, they can be very dangerous.” In 2016, Starbucks recalled 2.5 million stainless-steel straws due to reports of young children who experienced mouth lacerations from using the straws, according to U.S. Consumer Product Safety Commission. Brendan Allen, the assistant coroner involved in Struthers-Gardner’s case, also warned about the potential dangers of metal straws. “Clearly, great care should be taken when using these metal straws. There is no give in them at all,” Allen said. He added that in this case, the metal straw may have been particularly hazardous because it was used with a lid that prevented the straw from moving. “It seems to me these metal straws should not be used with any form of lid that holds them in place,” Allen said. “It seems the main problem here is if the lid hadn’t been in place the straw would have moved away.” In Images: The Great Pacific Garbage Patch In Photos: World’s 10 Most Polluted Places Top 10 Craziest Environmental Ideas Originally published on Live Science.last_img read more