The Marijuana Advertising Double Standard Is Stifling Our Industry

first_img 5 min read Guest Writer While the future legality of recreational cannabis use is hotly debated at both state and federal levels, there is a broad consensus that medical cannabis is a promising, non-toxic treatment for a variety of illnesses. Despite the fact that 33 states and the District of Columbia now permit the use of medical cannabis, and numerous bipartisan bills that would allocate federal funds to research its effect on treating PTSD in veterans, there remains significant obstacles in promoting via TV and digital ads. As government policy increasingly treats medical cannabis as a promising new treatment worth exploring, media companies continue to operate and make decisions based on misinformation that is becoming harder to justify.There is no clearer example of this than CBS’s rejection of a Super Bowl ad from Acreage Holdings that shared real life stories from people who have been treated with medical cannabis. Rather than working with Acreage Holdings to address what was deemed problematic, CBS simply dismissed the ad as inconsistent with policy. For those of us in the industry, the decision was not a surprise, but I am continually baffled by the double-standard (dare I say hypocrisy?) which is on display.Related: Here’s the Medical Cannabis Super Bowl Ad CBS Refused to RunTo be fair, this is not a CBS problem, but a media problem writ large. Cannabis ads, we now know, are forbidden on television and in traditional print outlets. Even Facebook and Google, the two largest online ad platforms, have banned cannabis companies from making ad-buys. In each instance, cannabis ads are deemed inappropriate, all while advertisements for condoms, Viagra, beer, liquor and dozens (if not hundreds) of problematic, highly-addictive prescription drugs flood our screens and televisions.Big Pharma spent $3.7 billion on TV ads in 2018, featuring nearly 200 different commercials for 70 different drugs. These ads ran hundreds of thousands of times. At the same time, Budweiser, Coors and Heineken are staples of broadcast advertising, and since 2012, even hard liquor has been allowed to advertise, albeit during evening hours. The impact is clear: a 2016 study by Rand Corp found that on average, children are exposed to three alcohol advertisements each day; we now know that Big Pharma marketing was a key driver of the opioid crisis; and, Juul relied on digital ads to purposefully target children. The notion that this is about responsibility is simply untrue.Related: Spike Jonze Directed a MedMen Commercial About Cannabis. And It’s Pretty Epic.This all begs the question: what makes medical cannabis “inconsistent” with policies that have, for years, fueled addiction and substance abuse? These marijuana misanthropes typically argue that we don’t need to normalize another substance that could attract new users. This is misleading for two reasons: first, in states that have legalized recreational cannabis, there are no increases in its use or abuse and among pre-teens and teenagers, marijuana use has remained steady and even fallen in some places; and second, the ads in question are focused on medicinal cannabis, something 85 percent of Americans support. Medicinal marijuana is non-lethal and proven effective and it should be allowed to advertise to consumers to ensure they have all options available to them. So long as you are accepting ad dollars from pharmaceutical and alcohol companies, there simply is no valid, rational argument for rejecting an ad explaining the benefits of medicinal cannabis.Not only do these ad bans deprive Americans of important innovations in health care, they further cement the existing stigma and make serious, fact-based discussions increasingly rare. Our young industry already has proven to be far more ethical than the leading sponsors of addiction mentioned above, and proactive in our efforts to market responsibly. We all have taken steps to ensure we do not market to non-users, and work tirelessly to ensure children do not see the ads. That is why some cannabis advertising companies have found alternative routes, such as advertising through geo-targeting tools like AdLink, to ensure that we promote this increasingly legal product in a safe and responsible way. If CBS and others would be willing to work with us, I am certain we will be able to develop self-regulating standards that inform consumers based on fact, not fear.Related: Baby Boomers Smoking Reefer in Record AmountsMedical cannabis has proven effective in reducing symptoms associated with cancer; it can serve as a substitute to opioids for people who suffer from chronic pain as a result of HIV/AIDS; it can improve the appetite of people undergoing chemotherapy; it is even showing promise as an alternative treatment for our veterans suffering from PTSD. The American consumer, long held hostage to the whims of Big Pharma who pump us full of drugs, deserve to know about natural alternative treatments. They deserve to know that synthetic, often times lethal, prescriptions full of side effects are not the only way to treat illnesses. They deserve to know the truth and it is time for the marijuana misanthropes to work with the cannabis community and not against us. Listen Now February 28, 2019 –shares Opinions expressed by Entrepreneur contributors are their own. Josh Segal Next Article Image credit: ChrisSteer | Getty Images The Marijuana Advertising Double Standard Is Stifling Our Industry It’s infuriating that networks ban cannabis ads while raking in billions from Big Pharma to advertise drugs with frightening side effects. Advertising Green Entrepreneur Podcast Add to Queue Each week hear inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush. CEO & Founder of AdLooplast_img read more

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

first_imgStart Your Own Cannabis Business March 28, 2019 Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life. Download Our iOS App Debra Borchardt Add to Queue Brought to you by Green Market Report Keep up with the latest trends and news in the cannabis industry with our free articles and videos, plus subscribe to the digital edition of Green Entrepreneur magazine. Next Article Free Green Entrepreneur App –shares Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand Image credit: Joe Scarnici | WireImage | Getty Images Actor Seth Rogen and screenwriter Evan Goldberg have joined forces with Canopy Growth Corp. (NYSE: CGC) to launch a new cannabis and hemp company called Houseplant.“Houseplant is a passion we’ve brought to life through drive and dedication,” said Seth Rogen, Co-Founder of Houseplant.  “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.” Rogen was born in Vancouver and starred in the stoner film Pineapple Express.Related: Harvest Buys Verano to Solidify Market Position Post-Prohibition (Whenever That Happens)The statement said that Houseplant will be dedicated to product quality and consumer education; delivering only the highest quality cannabis product for Canadians. Houseplant said that its strains are designed to satisfy both expert and new users. Houseplant will be launching three strains over the coming months, each with a straightforward name — Houseplant Sativa, Houseplant Hybrid and Houseplant Indica — and an easily identifiable design.Canopy Growth will be contributing its expertise to support Houseplant’s creativity and vision through its cutting-edge research, state-of-the-art manufacturing capabilities and infrastructure. This isn’t the first celebrity teaming for Canopy Growth.  The company has established partnerships with cannabis icon Snoop Dogg, breeding legends DNA Genetics and Green House seeds, and Fortune 500 alcohol leader Constellation Brands, to name but a few.Related: One of the World’s Biggest Wine-and-Beer Makers Has Made a Huge Move Into Cannabis“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” said Mark Zekulin, president and co-CEO of Canopy Growth. “We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world.”“We are so proud to be launching in Canada, our home,” said Evan Goldberg, co-founder of Houseplant. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”Related: Hey, Hollywood! It’s Time to Get Real Portraying Marijuana Users on ScreenThe statement said that the first strain, Houseplant Sativa, will be available for purchase in early April 2019 through provincially regulated retailers and online in British Columbia. The Houseplant Hybrid and Houseplant Indica strains along with softgels and pre-rolled joints will follow throughout the year, and will soon be available across all of Canada.Rogen has established himself as a stoner celebrity and has smoked quite a bit in several movies. Knocked Up and Pineapple Express both featured extensive unashamed marijuana smoking.This article originally appeared in Green Market Report, a content partner of Green Entrepreneur. 3 min readlast_img read more

Heineken introduces Dos Equis Mexican Pale Ale to offpremise

first_imgHeineken introduces Dos Equis Mexican Pale Ale to off-premisePosted By: Contributoron: February 01, 2019In: Alcohol, Beverage, Industries, Innovation, New productsPrintEmailHeineken is expanding its Dos Equis Mexican Pale Ale to the off-premise in select US states after several months trialling the beer in on-premise accounts.The beer is described as a traditional pale ale but with a Mexican twist and is said to have a hint of spicy heat on the finish.It will be available in select US states in 12-pack bottles and cans and six-pack bottles as of February.Heineken said it is targeting consumers who drink both mainstream and craft beers and who seek easy-to-drink craft varieties made by reputable brands they know.Dos Equis brand manager Lindsay Certilman said: “Dos Equis is putting a fresh and interesante spin on product innovation. When we think pale ale, we think IPA. With the use of citrus hops and peppers, Dos Equis is taking the pale ale brewing process and adding a Mexican twist that delivers a fresh, subtly spicy taste.“Off-premise distribution is a playground for beer enthusiasts to experiment with new brews, and thus offers us a perfect opportunity to engage with beer lovers looking for an interesting play on tradition.”With off-premise distribution and marketing efforts focused in the core Dos Equis markets of Texas and New Mexico, the national launch will be supported with features and displays, high-impact merchandising materials, consumer sampling (where legal) and local media.Share with your network: Tags: beerDos EquisHeinekenUSlast_img read more

Chipotle Cooks Up New Stricter Food Safety Rules Amid E Coli Fiasco

first_img Former West Coast Editor Chipotle Mexican Grill says it’s cleaning up its act in the aftermath of several recent foodborne illness-related outbreaks linked to its food.Scrambling to restore consumer confidence, the fast-casual chain announced today that it is taking “aggressive actions” to roll out stricter food safety practices that it claims go above and beyond current industry norms.“We have carefully examined our operations — from the farms that produce our ingredients, to the partners that deliver them to our restaurants, to the cooking techniques used by our restaurant crews — and determined the steps necessary to make the food served at Chipotle as safe as possible,” the company said in a statement.Related: After Numerous Health Incidents, Chipotle Has a Big Perception ProblemSpecifically, some of those steps include: marinating raw chicken in re-sealable plastic bags instead of in bowls; testing chicken and steak more often; scalding several fresh produce items (including onions) in boiling water to sanitize them before being chopped; and blending cilantro into steaming hot rice to kill microbes in the herb, according to the Associated Press. Additionally, some ingredients, including cheese, will be prepped at centralized locations, then delivered to nearby restaurants. All 64 ingredients that Chipotle uses will be closely scrutinized, the company claims.”Nothing is more important to me than serving my guests food that is safe” -Chipotle founder Steve Ells https://t.co/JmP72mL631— Chipotle (@ChipotleTweets) December 16, 2015To help implement and uphold its new, more stringent food prep guidelines — and to hopefully overcome the daunting challenge of not being “the food chain most associated with vomiting and diarrhea,” as our own Raymond Hennessey so eloquently put it — Chipotle has partnered with IEH Laboratories and Consulting Group. The Lake Forest Park, Wash.-based food safety testing consultancy is tasked with improving Chipotle’s employee food safety training processes.While Chipotle publicized its sweeping protocol changes today, the Food and Drug Administration (FDA) also heralded some big news of its own — the federal agency is officially joining the growing E. coli investigation surrounding the restaurant. The FDA will assist the Centers for Disease Control and Prevention (CDC) with its ongoing probe.Related: FDA Bans Some Cilantro Imports After Finding Feces and Toilet Paper in FieldsEarlier this week, the CDC said it was looking into the latest E. coli episode connected to the 1,900-location burrito chain. This time, five people who recently ate at the restaurant, identified in Kansas, North Dakota and Oklahoma, have been infected with a rare strain of the bacteria. The incident is the latest in a string foodborne illness outbreaks traced to Chipotle in several states scattered throughout the U.S., some dating back to last summer.In a sweaty appearance on NBC’s Today Show last week, Chipotle founder and co-CEO Steve Ells said the new rules would make Chipotle a leader in food safety. “We’re putting in place practices that will not enable this to happen again,” he said, “practices that are so far above industry norms today [that] we will be the safest place to eat.”Related: At Least 80 Boston College Students Sick After Eating at Chipotle Next Article December 23, 2015 Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Chipotle Kim Lachance Shandrow Add to Queuecenter_img Image credit: Chipotle | Facebook 3 min read –shares Chipotle Cooks Up New, Stricter Food Safety Rules Amid E. Coli Fiasco Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Enroll Now for $5last_img read more

Nintendos iPhone Mario Game Sets Download Record But People Are Bashing Its

first_img December 21, 2016 Nintendo’s iPhone Mario Game Sets Download Record, But People Are Bashing Its $9.99 Price 4 min read Image credit: Reuters | Kim Kyung-Hoon Nintendo Apply Now » Next Article Super Mario Run is free to download on the App Store where, in Japan, it is rated 2.5 stars out of 5 based on 1,095 reviews. 2019 Entrepreneur 360 List Reuters This story originally appeared on Reuters –shares The only list that measures privately-held company performance across multiple dimensions—not just revenue. Nintendo Co Ltd.’s first Mario smartphone title has set a download record but gamers baulked at the one-time cost of unlocking content, prompting investors to push the Japanese game makers’ stock to a one-month low.Super Mario Run hit 25 million downloads just four days after its Dec. 15 release in 151 countries on Apple Inc.’s App Store, earning gross sales of about $21 million, showed data from app analyst Sensor Tower.But Nintendo shares have lost 11 percent since the launch as the latest game to feature Nintendo’s princess-rescuing Italian plumber received negative reviews from users mainly complaining about its $9.99 one-time cost, rather than the usual model of paying small amounts for special features.”Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it,” said Sensor Tower analyst Spencer Gabriel.”I don’t think this is a statement on the game’s quality … but rather the perceived value when compared to free-to-play games that offer much more content with optional microtransactions that enable players to experience it sooner.”Super Mario Run is free to download on the App Store where, in Japan, it is rated 2.5 stars out of 5 based on 1,095 reviews.”This is a fee app disguised as a free app,” wrote reviewer Racing Game Guy. “You need to pay after playing for 10 minutes. I don’t mind paying but the fee is a bit big. It’s a disappointment after waiting with so much expectation.”Parental pricingNintendo belatedly decided to enter smartphone gaming after resisting initial pressure from shareholders concerned about that segment’s threat to its core console gaming business.Soon after, Pokémon GO — based on Nintendo characters — reached 25 million downloads in a then-record 11 days from about 35 countries via the app stores of Apple and Alphabet Inc.’s Google. Nintendo shares more than doubled in price, reaching a six-year high, but plunged soon after the firm said Pokémon GO would have little impact on profit.With Super Mario Run, the sticking point was known a month prior to release.”Pricing was designed to reassure parents that they would be charged just once, not multiple times,” when their children play the game, a Nintendo spokesman told Reuters.When deciding to expand into mobile, late president Satoru Iwata criticized titles that charged for rare in-game features which he said generated huge profit but also promoted addiction. He favored profit via low prices and a large user base.”We are trying to make applications that appeal to a wide variety of people,” Iwata told shareholders last year when asked about pricing.Console bridgeNintendo has also repeatedly said profit was not the only focus of its smartphone business.”We hope to maximize the number of people who interact with our characters on mobile, to bridge them to console gaming and to create synergies,” the spokesman said.Analyst Hideki Yasuda at Ace Research Institute saw Super Mario Run as a promotional means of luring people to consoles.”Its main purpose is to create a buzz and boost public awareness of Mario. So all the fuss about the game, including criticism over pricing, is precisely what Nintendo wants.”Most analysts were expecting the pricing model to jar and were more concerned about what will happen in coming months.”The stock market had factored in initial disappointment so we now need to see what impact Super Mario Run has on sales of console games,” said Chief Market Analyst Masayuki Otani at Japan Securities.Otani said he would next seek guidance from Nintendo on mobile titles Animal Crossing and Fire Emblem to be released by March-end, for which many analysts expect different pricing.(Reporting by Makiko Yamazaki; Additional reporting by Taiga Uranaka; Editing by Christopher Cushing) Add to Queuelast_img read more

Finsbury Food to close Grain DOr London site with 250 jobs at

first_imgFinsbury Food to close Grain D’Or London site, with 250 jobs at riskPosted By: News Deskon: October 06, 2017In: Bakery, Food, Foodservice, IndustriesPrintEmailUK bakery company Finsbury Food Group has today announced it will close a Grain D’Or factory in London, putting 250 jobs as risk.The company said the site, which produces breads, muffins and pastries, has been ‘historically loss-making’.For the 12 months ended 30 June 2017, it reported an operating loss of £3.3 million on revenues of £28.5 million. It has lost two large contracts since the year end.Finsbury estimates the costs associated with the closure could reach up to £10 million, spread over a period of up to seven years.Grain D’Or was acquired as part of Finsbury’s takeover of the Fletcher Group of bakeries in 2014, but it has been struggling due to an ‘environment which creates strong competition for contracts and loss-leading prices’.Finsbury Food Group said in a release: “Finsbury’s recent statements for the full year to June 2017 demonstrated its resilience in a challenging market. This robust result was achieved thanks to the significant investment it has delivered over the past four years.“Following the closure, the company’s lower cost base and greater focus on profitable markets means that it is well positioned for future growth, despite current market conditions, and to benefit from any future upturn in the market.“The company will continue to invest in support of its strategy to drive efficiency and profitable scale and is confident that it is well placed to maintain its leading position in the market.”Grain D’Or was founded in 1980 and has two bakeries in London supplying retailers and the foodservice industry.Share with your network: Tags: bakeryFinsbury Food GroupGrain D’OrUKlast_img read more

Essentia acquires functional protein producer Scanflavour

first_imgEssentia acquires functional protein producer ScanflavourPosted By: News Deskon: June 06, 2018In: Business, Food, Industries, Ingredients, Mergers & Acquisitions, NutritionPrintEmailEssentia has acquired Denmark-based functional protein manufacturer Scanflavour for an undisclosed sum.Scanflavour manufacturers a range of functional proteins from raw pork materials, and Essentia claims that the acquisition will greatly strengthen its position in the international animal-based protein market as it will grant the company increased access to this segment.Danish emulsifier company Palsgaard was the previous majority shareholder of Scanflavour, and Essentia says that Palsgaard will continue to distribute products from Scanflavour to the dairy segment.CEO and president of Essentia International Asger Jacobsen said: “This transaction reinforces our strategic focus on growing our global presence.“With the strong complementary fit in regards to customer base, product range and technologies, we expect to capture several operational efficiencies, necessary to deliver sustainable and profitable growth.“We have great respect for Scanflavour and the products they have developed.“We look forward to working with Palsgaard to develop the dairy market with the newly developed products from Scanflavour”Share with your network: Tags: EssentiaPalsgaardproteinScanflavourlast_img read more

Thousands rally across US one year after Womens March – video report

first_imgGender Sun 21 Jan 2018 07.40 EST Share on Twitter Women Share via Email Source: AP/ Reuters US news Tens of thousands of women turned out across the US on Saturday to mark the first anniversary of the Women’s March, when millions rallied to demonstrate their unhappiness with the election of Donald Trump. Chanting slogans including ‘This is what democracy looks like’ and ‘Donald Trump has got to go’ many attendees wore pink ‘pussy’ hats in what has become a symbol of the movementOne year later, thousands return for Women’s March with spirits undaunted 2:32 US politicscenter_img Trump administration Share on Facebook Last modified on Thu 5 Jul 2018 16.46 EDT US news Donald Trump Thousands rally across US one year after Women’s March – video report,Play Video Shares5555 Topicslast_img read more

Harvey Weinstein hires lawyers who represented Rose McGowan

first_imgErin Durkin Since you’re here… Share via Email Share on Facebook Share on Twitter Rape and sexual assault Wed 23 Jan 2019 16.20 EST Producer accused of sexual assault by multiple women, including McGowan, to be represented by Jose Baez and Ronald Sullivan Play Video Support The Guardian news Disgraced Hollywood mogul Harvey Weinstein has hired a new legal team – including lawyers who once represented one of his most prominent accusers, Rose McGowan.Weinstein, who is battling sexual assault charges in New York, parted ways with his high-powered lawyer Benjamin Brafman and brought on new lawyers to represent him in the case.Lawyer Jose Baez confirmed that he and Harvard Law School professor Ronald Sullivan have been hired by Weinstein.“Mr Weinstein steadfastly maintains his innocence in this matter and we are looking forward to assisting Mr Weinstein in his defense,” Baez said on Wednesday.The pair were also lawyers for McGowan, an actor who says Weinstein raped her, when she faced drug charges in Virginia. This article is more than 5 months old Share on LinkedIn ‘He is innocent’ says Harvey Weinstein’s new lawyer as legal team changes – video Shares1919 This article is more than 5 months old Topics … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Messengercenter_img Share via Email Rose McGowan. Photograph: Paul Grover/REX/Shutterstock Harvey Weinstein McGowan ripped the lawyers for going to work for the one-time movie mogul, who is accused of rape, assault and harassment by multiple women.“This is a major conflict of interest, but I knew there was shadiness going on behind the scenes,” she told the Daily Beast.McGowan pleaded no contest to the charges, which stemmed from cocaine found in a wallet she left on a plane, and got no jail time.Baez is known for his defense of Casey Anthony, who was acquitted of killing her two-year-old daughter. He and Sullivan also worked on the defense of the former Patriots player Aaron Hernandez.Weinstein is also bringing on attorneys Duncan Levin and Pamela Mackey, the Wall Street Journal and others reported.The parties are due in court on Friday morning before Judge James Burke, who will have to sign off on the change in lawyers.The judge last month declined to dismiss charges against Weinstein, who is accused of raping one woman and forcibly performing oral sex on another woman. Weinstein sought to toss the case based on misconduct by investigators, but the judge found there was no basis for his claim the case was tainted. Share on WhatsApp Share on Facebook Rose McGowan Twitter Share on Twitter Last modified on Tue 12 Feb 2019 10.45 EST Harvey Weinstein hires lawyers who represented Rose McGowan Facebook New York 1:13 Share on Pinterest Pinterest Harvey Weinstein Reuse this contentlast_img read more

Mimecast Appoints Brandon Bekker to Lead EMEA region

first_imgIn his Expanded Role, Bekker will Manage Rapid Growth in Europe, Middle East and Africa; Paul Stafford Promoted to VP of AfricaMimecast Limited, a leading email and data security company, announced the appointment of Brandon Bekker to Senior Vice President, Europe, Middle East and Africa (EMEA) to help manage the rapid growth within region. In this newly created position, Brandon will be responsible for supporting the continued growth for Mimecast in EMEA and ensuring collaboration and consolidation across all markets in this important region. Paul Stafford, who previously was the company’s General Manager for the South African coastal region, has been appointed to Vice President for Mimecast Africa. Both positions became effective at the start of Mimecast’s new fiscal year, April 1, 2019.Brandon has a proven track record of leadership as he helped establish Mimecast as a market leader across various industries, including healthcare, financial services, retail and public sector in South Africa. As the new SVP of EMEA, Brandon will lead the entire EMEA region and will be based out of the London, United Kingdom office. Previously, Brandon successfully managed Middle East and Africa since 2013 and helped to grow the regional business by more than 75% since the company listed. Bekker has held various leadership roles since joining Mimecast in 2007. During his tenure, Brandon also expanded the business to serve customers in the Middle East with the opening of a Dubai office in 2016.Marketing Technology News: Mareana Named a 2019 Gartner Cool Vendor in Artificial Intelligence Across the Supply ChainPrior to Paul Stafford’s appointments, he helped develop the company’s regional business in South Africa. He brings with him a wealth of knowledge about the security landscape in Africa, the channel ecosystem and years of experience helping organizations manage evolving cyber threats.“Brandon Bekker has been instrumental in helping MEA customers understand the cyber threat landscape and the importance of how layering a third-party solution can improve cyber resilience when adopting cloud services like Microsoft Office 365. It gives me great pleasure to see him take on this new challenge to further support customers,” said Peter Bauer, chief executive officer at Mimecast. “I am confident that he will bring the skills that helped drive customer success and growth in MEA to the rest of the region, particularly in our growing markets like Central Europe, and he will continue to motivate employees to do their best work, best teamwork and greatest learning.”Marketing Technology News: Arvind Fashions Partners With Nucleus Vision to Create a More Seamless and Personalized Shopping Experience“For more than 10 years, Paul Stafford has proven his commitment to helping customers manage their cyber resilience strategy, while also ensuring resellers and other partners are able to effectively service their clients. He has shown his dedication to customer success and his passion for leading enthusiastic and engaged Mimecast teams. I have no doubt that with Paul at the helm, Mimecast Africa will continue to focus on customer success, helping to guide customers as they work to strengthen their cyber resilience strategies to protect their organizations against the ever-evolving threat landscape,” says Brandon Bekker, senior vice president, EMEA.Marketing Technology News: o9 Solutions Continues to Deliver Value with its Premier AI-powered Platform for Integrated Planning and Digital Operations Brandon Bekkerdata securityEMEAMarketing TechnologyMicrosoft Office 365MimecastNews Previous ArticleSteelHouse Integrates Shutterstock API to Provide Brands with Millions of Images & Videos for FreeNext Articleaqfer Launches Next-Generation SI-Ready Marketing Data Lake Mimecast Appoints Brandon Bekker to Lead EMEA region PRNewswireMay 15, 2019, 10:08 pmMay 15, 2019 last_img read more

Copper Partners with DocuSign to Enable Small Businesses to Accelerate Business Decisions

first_img CoppercrmDennis FoisDocuSignG SuiteMarketing TechnologyNews Previous ArticleXpressdocs Acquires Amazing Mail, Expands Direct Mail API CapabilitiesNext ArticleTCS Recognized as a Leader in Gartner Magic Quadrant for Managed Workplace Services, North America Copper Partners with DocuSign to Enable Small Businesses to Accelerate Business Decisions MTS Staff WriterJune 12, 2019, 6:50 pmJune 12, 2019 Recommended CRM for G Suite, Copper streamlines eSignatures for Better Collaboration Across TeamsCopper, a Google Cloud-recommended CRM for G Suite, announced a new integration with DocuSign to allow users to easily prepare, sign, send and manage electronic documents within G Suite. DocuSign helps organizations connect and automate the entire system of agreements, so Copper users can work more efficiently. This integration will help teams and businesses collaborate better, while speeding up the once-manual, paper-based process of signing and sending contracts.The key benefits of the DocuSign integration will allow Copper users to autofill details, send and manage agreements that require signatures and associate them to any account, contact or pending deal. DocuSign works seamlessly with Copper to allow teams across any organization to stay in sync regarding current status of an agreement, potential bottlenecks in the process, or outstanding needs.“We are thrilled to be partnering with Copper to deliver a more efficient way for businesses to come to an agreement,” said Chris Rimer, vice president of business development at DocuSign. “This new integration will automate the entire agreement process for our joint customers – allowing them to do business faster with less risk, lower costs, and better experiences.”Marketing Technology News: AdQuick.com Releases Campaign Genius, so Marketers can Plan and Optimize Out of Home (OOH) Advertising Campaigns in MinutesCopper customers using DocuSign subscription can easily upload documents, track status and manage the entire agreement process directly through its platform. DocuSign’s native integration is available on Copper’s Professional and Business plan—read more about how it works here.“Our new DocuSign integration is part of our continued efforts to provide software that’s built for people, not unnecessary processes,” said Dennis Fois, CEO of Copper. “We’re seeing a shift in the way CRM is used in the modern workforce. It’s become a team-focused tool that requires the  flexibility to fit the needs of businesses and allow users to share agreements and collaborate easier. DocuSign is helping us achieve this mission.”Marketing Technology News: Nami ML Emerges from Stealth to Unveil the Future of Mobile App SubscriptionsCopper organizes all customer data to make it useful and accessible in G Suite, so that employees in every department can collaborate and build better customer relationships. DocuSign, also a Recommended G Suite App, is a powerful way that Copper users can work within G Suite so that they never have to interrupt their everyday workflow, thereby eliminating the tedious, time-consuming data entry that causes sales and marketing teams to abandon CRM systems altogether.Marketing Technology News: PROS Launches Sales Agreement Management to Streamline Selling in Digital Eralast_img read more

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data

first_imgAs Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce’s Offerings and Expertise to Power Customers’ Data-Driven Marketing and Sales Efforts Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They’ll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod Hasharon, Israel.Leadspace, recently named a “leader” in The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019 report, looks at this acquisition as an opportunity to strengthen its team, expand its offerings, and add to its growing customer community.“ReachForce is a well-respected brand with an experienced team in the B2B marketing tech space,” notes Leadspace CEO, Doug Bewsher. “We’ve known them, and competed against them, over the years, so we’re excited to be joining forces now to move the B2B CDP space even further.”Marketing Technology News: Converge Technology Solutions Acquires Nordisk Systems, Inc.With all of the interest surrounding the CDP category, the ReachForce team saw joining Leadspace as a great next step to where they’d been moving. With the SmartSuite and highly successful SmartForms products, ReachForce customers will now be able to tap into the wide set of data sources and signals on the Leadspace CDP and will also benefit from Leadspace’s advanced AI and analytics offerings for predictive and persona modeling and scoring. “We are excited to join the Leadspace team. The combination results in one of the most comprehensive B2B offerings and clearly establishes the leading B2B Customer Data Platform,” adds former ReachForce CEO, Dion Cornett.The B2C space has blazed a trail with Customer Data Platforms, using them to solve data challenges created by complicated consumer buying and affinity behaviors. Now CDPs are proving their immense value in solving B2B marketing and sales teams’ own unique data challenges – like bridging data silos, creating a single source of truth for company- and person-level business data, and making sense of the data to improve future performance. And with B2B CDP leaders rapidly bolstering their offerings, it’s clear there’s plenty of innovation and advancement ahead.Marketing Technology News: Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity ResolutionRingCentral is one of several companies who have been working with both ReachForce and Leadspace in recent years, and believes in the importance of data-driven marketing. Dave Cowings, Chief Marketing Data Scientist at RingCentral stated: “We’ve loved working with both the Leadspace and Reachforce teams, and we think they’ll fit wonderfully together. We see a lot of value in unifying all the data expertise that the Reachforce team brings on Leadspace’s powerful and flexible platform. More and more companies are starting to see this value too, so we look forward to where the new Leadspace team will take it in the future!”The newly combined teams look forward to expanding the joint customer family, and working on exciting new features coming later this summer.Marketing Technology News: RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences acquirationB2B Customer Data Platformsb2b dataLeadspaceMarketing Technology NewsNewsReachForce Previous ArticleCommunity Management Is the Main Course for Hospitality SectorNext ArticleTechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company) Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform PRNewswireJuly 8, 2019, 12:48 pmJuly 8, 2019 last_img read more

New Solar Panels Use Waste Heat to Purify Water

first_img Tagged In scienceengineeringsolar powerwaterwater purification Post a Comment 14 Comments New Solar Panels Use Waste Heat to Purify Water Cartoon Episodes So Controversial They Were Banned Solar panels can bring electricity to remote areas, and photovoltaic technology has improved in recent years. However, many of these regions also have limited access to clean water. A new type of solar power setup developed at King Abdullah University of Science and Technology in Saudi Arabia could address both of those issues. These panels leverage waste heat from solar panels to distill and purify water. The researchers used salt water to test the technology, but it should work equally well on fresh water that simply isn’t fit for human consumption. The solar panels sit on top of a multi-layer box where they can absorb sunlight and generate power. Below that is a three-stage distillation unit. There’s nothing particularly special about the solar panels used in the system. About 10 percent of the sunlight hitting the photovoltaic cells goes toward generating power. While much higher efficiencies have been demonstrated in the lab, most commercial cells are only a little more efficient. However, those panels aren’t also generating water. As the panels pull in solar radiation to make power, some of the energy radiates out as waste heat. The King Abdullah University of Science and Technology design directs that heat down into the first layer of water purification. It heats seawater, causing it to evaporate and re-condense as clean, fresh water. The heat generated by the first layer passes through a membrane into the second distillation layer where it purifies more water, and it’s the same for the third (bottom) layer. It’s essentially a very fancy stacked solar still — the researchers note the solar panel design purified three times as much water as a solar still, and you get electricity, too. According to the team, water passed through the device comes out safe for drinking by all measurable standards. The levels of lead, copper, sodium, calcium, and magnesium after filtration are all below the thresholds set by the World Health Organization. You might be able to deploy a more efficient solar power farm and water purification rig as separate systems, but the system developed by these researchers could be a major breakthrough because it can do both at the same time. The team sees this as an ideal solution for remote areas where people have limited power and ample access to undrinkable water. With more efficient solar panels, they say, this system could eventually generate 10 percent of the world’s fresh water.Now read:RoboFly Is the First Wireless Insectoid Robot to Take FlightMIT’s ‘Sun in a Box’ Could Solve Our Energy Storage WoesSaudi Arabia, SoftBank Plan the World’s Largest Solar Project The First ‘Scary MCU Film’ Will Come Out During Phase 4 By Ryan Whitwam on July 11, 2019 at 8:40 am 14 Comments You Might Also LikePowered By ZergNet The Sad Situation That Hayden Panettiere Is Living In Today Artist Reimagines Iconic Disney Scenes with a Hilarious Twist Celebs Who Were Sadly Killed By Their Fans The Real Reason Emma Watson Refuses to Do a Nude Scene Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Easter Eggs In ‘E.T.’ You Only Notice As An Adult Huge Scandals That Rocked The History Channellast_img read more

ET Deals Samsung 65Inch 4K TV 1799 Samsung 500GB External SSD 79

first_img The Surprising Reason Why Brandon Routh Is Returning to Superman By Michael Sexton on July 18, 2019 at 2:21 pm ET Deals: Samsung 65-Inch 4K TV $1,799, Samsung 500GB External SSD $79, LG G6+ $399 Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous 0 Comments Jason Momoa’s Marriage Just Keeps Getting Weirder and Weirder The Most Inappropriate Comic Book Characters Ever Amazon’s Prime Day is official over, but there are still plenty of excellent deals available. One of the best deals today is on a large 65-inch 4K TV manufactured by Samsung that’s loaded with tons of features including a 4.1 surround sound system.Samsung Q80R Series QN65Q80RA 65-Inch 4K TV ($1,799.00)If you are shopping for a new TV, PCMag’s Shop page has been running several high-end TVs with excellent discounts over the last few months. This particular model is on sale marked down from $2,799.99 to $1,799.00, and it comes with support for Quantum HDR12X. It also features a rather powerful built-in sound system that includes a subwoofer and four speakers.Samsung T5 Portable 500GB USB 3.1 External SSD ($79.99)An external SSD is one of the fastest methods available for transferring data from one computer to another one. This particular model is able to obtain read/write speeds of up to 540MB/s over USB 3.1, and the drive is small enough to fit in the palm of your hand. Right now it’s marked down from $129.99 to $79.99 from Amazon, which is the lowest price we’ve ever seen on this particular model.LG G6+ 128GB Unlocked Smartphone ($399.99)LG’s G6+ smartphone features a 5.6-inch  QHD display and a Qualcomm Snapdragon 821 SoC. This particular model also comes with 4GB of RAM and 128GB of storage space. If you are an Amazon Prime member, you can get it from Amazon marked down from $799.99 to $399.99.Dell UltraSharp U2412M 1920×1200 24-Inch Monitor + $100 Gift Card ($249.99)Dell designed this UltraSharp display with a 1920×1200 IPS panel that measures 24-inches diagonally. If you buy one from Dell, you will also receive a $100 gift card for a future purchase. Currently, it’s marked down from $339.99 to $249.99.Samsung Galaxy S10e Factory Unlocked w/ 128GB Storage ($549.99) During Amazon’s Prime Day sale you can get one of Samsung’s Galaxy S10e smartphones with 128GB of storage marked down from $999.99 to $549.99. This phone is one of the fastest smartphones available on the market today with a high-end Qualcomm Snapdragon 855 SoC and 8GB of RAM. It also features a relatively high-quality camera and it comes fully unlocked.CLX SET Intel Core i9-9900K Liquid-Cooled Gaming Desktop w/ Nvidia GeForce RTX 2080, 16GB DDR4 RAM, 480GB SSD and 2TB HDD ($1,899.00)This powerful desktop comes equipped with a liquid-cooling system and all the hardware you need to run modern games with maxed-out settings. Typically this PC would set you back $2,399.99, but for a limited time, you can get it from Walmart for $1,899.00.Note: Terms and conditions apply. See the relevant retail sites for more information.For more great deals, go to our partners at TechBargains.com. Extremetech may earn affiliate commissions from the shopping links included on this page. To find out more, read our complete terms of use. You Might Also LikePowered By ZergNet Iconic Movie Scenes These Actors Totally Regret Filming Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Willow Smith’s Transformation is Turning Heads Why Oliver Won’t Be Miserable In ‘Arrow’ Season 8 Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous Tagged In et deals Post a Comment 0 Commentslast_img read more

How Does Quantum Computing Work

first_img Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 By David Cardinal on January 30, 2019 at 2:15 pm Jason Momoa’s Marriage Just Keeps Getting Weirder and Weirder How Does Quantum Computing Work? Quantum computing just plain sounds cool. We’ve all read about the massive investment in making it a reality, and its promise of breakthroughs in many industries. But all that press is usually short on what it is and how it works. That’s for a reason: Quantum computing is quite different from traditional digital computing and requires thinking about things in a non-intuitive way. Oh, and there is math. Lots of it.This article won’t make you an expert, but it should help you understand what quantum computing is, why it’s important, and why it’s so exciting. If you already have a background in quantum mechanics and grad school math, you probably don’t need to read this article. You can jump straight into a book like A Gentle Introduction To Quantum Computing (Hint, “gentle” is a relative term). But if you’re like most of us and don’t have that background, let’s do our best to demystify one of the most mystical topics in computing.Quantum Computing ConceptsIn a few short paragraphs, here are the basics that we’ll go over in more detail in this article: Quantum computers use qubits instead of traditional bits (binary digits). Qubits are different from traditional bits because until they are read out (meaning measured), they can exist in an indeterminate state where we can’t tell whether they’ll be measured as a 0 or a 1. That’s because of a unique property called superposition.Superposition makes qubits interesting, but their real superpower is entanglement. Entangled qubits can interact instantly. To make functional qubits, quantum computers have to be cooled to near absolute zero. Even when supercooled, qubits don’t maintain their entangled state (coherence) for very long.That makes programming them extra tricky. Quantum computers are programmed using sequences of logic gates of various kinds, but programs need to run quickly enough that the qubits don’t lose coherence before they’re measured. For anyone who took a logic class or digital circuit design using flip-flops, quantum logic gates will seem somewhat familiar, although quantum computers themselves are essentially analog. However, the combination of superposition and entanglement make the process about a hundred times more confusing.Qubits and SuperpositionThe ordinary bits we use in typical digital computers are either 0 or 1. You can read them whenever you want, and unless there is a flaw in the hardware, they won’t change. Qubits aren’t like that. They have a probability of being 0 and a probability of being 1, but until you measure them, they may be in an indefinite state. That state, along with some other state information that allows for additional computational complexity, can be described as being at an arbitrary point on a sphere (of radius 1), that reflects both the probability of being measured as a 0 or 1 (which are the north and south poles).The qubit’s state is a combination of the values along all three axes. This is called superposition. Some texts describe this property as “being in all possible states at the same time,” while others think that’s somewhat misleading and that we’re better off sticking with the probability explanation. Either way, a quantum computer can actually do math on the qubit while it is in superposition — changing the probabilities in various ways through logic gates — before eventually reading out a result by measuring it. In all cases, though, once a qubit is read, it is either 1 or 0 and loses its other state information.Qubits typically start life at 0, although they are often then moved into an indeterminate state using a Hadamard Gate, which results in a qubit that will read out as 0 half the time and 1 the other half. Other gates are available to flip the state of a qubit by varying amounts and directions — both relative to the 0 and 1 axes, and also a third axis that represents phase, and provides additional possibilities for representing information. The specific operations and gates available depend on the quantum computer and toolkit you’re using.Entanglement: Where the Action IsGroups of independent qubits, by themselves, aren’t enough to create the massive breakthroughs that are promised by quantum computing. The magic really starts to happen when the quantum physics concept of entanglement is implemented. One industry expert likened qubits without entanglement as being a “very expensive classical computer.” Entangled qubits affect each other instantly when measured, no matter far apart they are, based on what Einstein euphemistically called “spooky action at a distance.” In terms of classic computing, this is a bit like having a logic gate connecting every bit in memory to every other bit.You can start to see how powerful that might be compared with a traditional computer needing to read and write from each element of memory separately before operating on it. As a result, there are multiple large potential gains from entanglement. The first is a huge increase in the complexity of programming that can be executed, at least for certain types of problems. One that’s creating a lot of excitement is the modeling of complex molecules and materials that are very difficult to simulate with classical computers. Another might be innovations in long-distance secure communications — if and when it becomes possible to preserve quantum state over large distances. Programming using entanglement typically starts with the C-NOT gate, which flips the state of an entangled particle if its partner is read out as a 1. This is sort of like a traditional XOR gate, except that it only operates when a measurement is made.Quantum Algorithms Will Change CryptographySuperposition and entanglement are impressive physical phenomena, but leveraging them to do computation requires a very different mindset and programming model. You can’t simply throw your C code on a quantum computer and expect it to run, and certainly not to run faster. Fortunately, mathematicians and physicists are way ahead of the computer builders here, having developed clever algorithms that take advantage of quantum computers decades before the machines started to appear.Some of the first quantum algorithms created, and honestly, some of the few useful ones I’ve found that you can understand without a graduate degree in math, are for secure cryptographic key distribution. These algorithms use the property of entanglement to allow the key creator to send one of each of many pairs of qubits to the recipient. The full explanation is pretty long, but the algorithms rely on the fact that if anyone intercepts and reads one of the entangled bits en route, the companion qubit at the sender will be affected. By passing some statistics back and forth, the sender and receiver can figure out whether the key was transmitted securely, or was hacked on the way.You may have read that quantum computers one day could break most current cryptography systems. They will be able to do that because there are some very clever algorithms designed to run on quantum computers that can solve a hard math problem, which in turn can be used to factor very large numbers. One of the most famous is Shor’s Factoring Algorithm. The difficulty of factoring large numbers is essential to the security of all public-private key systems — which are the most commonly used today. Current quantum computers don’t have nearly enough qubits to attempt the task, but various experts predict they will within the next 3-8 years. That leads to some potentially dangerous situations, such as if only governments and the super-rich had access to the ultra-secure encryption provided by quantum computers.Why Building Quantum Computers Is HardThere are plenty of reasons quantum computers are taking a long time to develop. For starters, you need to find a way to isolate and control a physical object that implements a qubit. That also requires cooling it down to essentially zero (as in .015 degrees Kelvin, in the case of IBM‘s Quantum One). Even at such a low temperature, qubits are only stable (retaining coherence) for a very short time. That greatly limits the flexibility of programmers in how many operations they can perform before needing to read out a result.Not only do programs need to be constrained, but they need to be run many times, as current qubit implementations have a high error rate. Additionally, entanglement isn’t easy to implement in hardware either. In many designs, only some of the qubits are entangled, so the compiler needs to be smart enough to swap bits around as needed to help simulate a system where all the bits can potentially be entangled.Getting Started With Quantum ComputingThe good news is that trivial quantum computing programs are actually pretty easy to understand if a bit confusing at first. Plenty of tutorials are available that will help you write your first quantum program, as well as let you run it on a simulator, and possibly even on a real quantum computer.One of the best places to start is with IBM’s QISKit, a free quantum toolkit from IBM Q Research that includes a visual composer, a simulator, and access to an actual IBM quantum computer after you have your code running on the simulator. Rigetti Quantum Computing has also posted an easy intro application, which relies on their toolkit and can be run on their machines in the cloud.Unfortunately, the trivial applications are just that: trivial. So simply following along with the code in each example doesn’t really help you master the intricacies of more sophisticated quantum algorithms. That’s a much harder task.Thanks to William Poole and Sue Gemmell for their thoughtful input.Now Read:IBM Unveils Q System One Quantum ComputerMicrosoft Set to Release Quantum Computer Programming LanguageGoogle Announces ‘Bristlecone’ Quantum Computing ChipAlso, check out our ExtremeTech Explains series for more in-depth coverage of today’s hottest tech topics.Top image credit: IBM You Might Also LikePowered By ZergNet Grant Gustin Reveals Details For This Year’s Flash Costume The Possibility Of An ‘Iron Man 4’ Finally Addressed The Very Latest On A Possible ‘Kill Bill Vol. 3’ The Transformation of Daisy Ridley Is Turning Heads ‘Endgame’ Directors Apologize To Tom Holland Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous 32 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Tagged In physicsibmextremetech explainsquantumquantum computingquantum physicsqubitsqubitquantum computersentanglementanalog computingHademard GateIBM QRigetti Quantum Computing Post a Comment 32 Commentslast_img read more

Apollo 11 at 50 NASA Is Streaming the Landing

first_imgApollo 11 at 50: NASA Is Streaming the Landing By Joel Hruska on July 20, 2019 at 6:27 am The Real Meaning Behind These Movie Titles 12 Comments You Might Also LikePowered By ZergNet Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASAUpdate (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and 10 PM EST (for the moon walk).Original story below:Fifty years ago yesterday, the Apollo 11 mission took off for the Moon. You can see CBS’s coverage now on YouTube, showcasing not just what happened, but how it happened. It’s the same way you, your parents, or your grandparents saw the event.I am admittedly not much for watching video. I use YouTube almost exclusively for listening to music when I use it at all. But there’s something fascinating about seeing the real-time broadcast, complete with commercials and with breaking news coverage of then-current events happening in… well, not “real-time” obviously, but what real-time looked like 50 years ago. The original launch occurred at 9:32 AM on July 16, 1969, with the later lunar touchdown on July 20. Armstrong actually stepped out on the lunar surface six hours later.Watching the full live stream is fascinating for another reason — it highlights the degree to which both the takeoff and landing were extended, live affairs, carried out over hours with extensive footage. The idea that the moon landing was some kind of hoax carried out by Stanley Kubrick or through some other form of visual effects wizardry has been debunked more times (and from more angles) than I can think of. But one of the better treatments of the topic is by S. G. Collins of Postwar Media.Collins details in the video above why the special effects technology of the 1960s literally wasn’t capable of this kind of feat. Both launches and landings were live broadcasts that went on for hours and were seen by millions of people worldwide. Today, those kinds of issues would be no object for special effects wizards to solve. Fifty years ago, it was an entirely different matter.I hadn’t planned on watching any of the moon landing details this weekend, but after watching some of the Apollo 11 launch broadcast I may change that plan. Seeing the moon landing lift-off sent chills up my spine, grainy video and bad color reproduction be damned. Seeing the Saturn V in action is a joy, blurry video and all.It is unfortunate that the triumph of Apollo 11 and the following Apollo missions remain the last time we have sent humans to another world beyond our own. I do not know if I’ll be around when the 100th anniversary of Apollo rolls around, but I hope that by the time we hit the 75th — and I do hope to be around for that one — we’ll be able to say that we eventually exceeded the achievements of my grandfather’s generation. “We came in peace for all mankind” is too good of a slogan to leave it isolated and alone on the lunar surface. There are further worlds, farther worlds, to explore. Hopefully, one day, we’ll reach them.Now Read:NASA’s Restored Mission Control Shows the Glory Days of the Apollo EraApollo Guidance Computer Restored, Used to Mine BitcoinHow Space Exploration Has Evolved Over the Years New ‘Harriet’ Trailer Packs An Emotional Punch Ginny From ‘Harry Potter’ Is 28 Now and Absolutely Gorgeous The Most Inappropriate Comic Book Characters Ever Tagged In sciencespacenasaapollomercuryApollo 11CBSBuzz Aldrinmoon landingGeminiGene KranzNeil Armstrong50th Anniversaryspace programWalter Cronkite Post a Comment 12 Comments Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 This ‘Fire Emblem Heroes’ April Fools’ Day Joke Broke Hearts Jim Carrey’s Tragic Life Just Gets Sadder and Sadder Willow Smith’s Transformation is Turning Heads Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use.last_img read more

5G Modems and Phones Literally Cant Handle the Heat of Summer Weather

first_img This Is Where ‘The Man With the Golden Voice’ Ended Up Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. 25 Comments 5G Modems and Phones Literally Can’t Handle the Heat of Summer Weather The Surprising Reason Why Brandon Routh Is Returning to Superman You Might Also LikePowered By ZergNet We Finally Understand Why Jussie Smollett’s Charges Got Dropped The Truth About Thor’s Jane Foster 5G signals that rely on so-called ‘millimeter wave’ technology don’t propagate well through walls, windows, people, or water, including water vapor in the atmosphere. This has been known since before 5G launched. It’s a limiting factor for where the technology can be deployed. But now, new reports show that 5G has an even more implacable foe: summer.According to reports from both The Wall Street Journal and PCMag, the current bare handful of 5G devices available to consumers literally wilt and die if you attempt to use them in hot weather. PCMag’s Sascha Segan writes:On a hot Las Vegas morning, my two Galaxy S10 5G phones kept overheating and dropping to 4G. This behavior is happening with all of the millimeter-wave, first-generation, Qualcomm X50-based phones when temperatures hit or exceed 85 degrees. We saw it with T-Mobile in New York, with Verizon in Providence, and now with AT&T in Las Vegas. It’s happened on Samsung and LG phones, with Samsung, Ericsson, and Nokia network hardware.The WSJ is even more stark. Joanna Stern writes:The Samsung Galaxy S10 5G isn’t reliable in the summer—unless, well, you summer in Iceland.When I ran tests, the phone’s 5G often switched off due to overheating, leaving me with a 4G connection. Cellular carriers demo-ing or testing the phone have taken to cooling the devices with ice packs and air conditioners.Here, for reference, is a map of US temperatures today.Map by the Washington Post.The situation is awe-inspiring. We already knew that millimeter-wave 5G came with a laundry list of conditions and must-haves to ensure good performance, but I admit, it never occurred to me that the companies that drew up and developed the standard would deploy it in products that can’t deal with the reality of sunlight. Admittedly, that’s because I thought deploying a network technology that degrades when there’s a lot of water vapor in the air was a bad enough idea that obviously there couldn’t be anything worse waiting in the wings, right?Right?Wrong.PCMag goes on to say: “AT&T being AT&T, the company leaves the ‘5G+’ indicator on the phone even when it’s dropped to 4G from overheating.”This is both the most enraging and the least surprising thing ever.Samsung’s response to this problem, according to the WSJ? “As 5G technology and the ecosystem evolve, it’s only going to get better.”Yeah. So let’s talk about that. First of all, one device that probably isn’t going to “get better” is the Samsung Galaxy 10 5G. Later products with different modems could be better, but the hardware in a first-generation phone is going to be what it’s going to be, and the chances of a firmware update that miraculously improves things is limited. If AT&T, Verizon, Samsung, LG, and the other companies making these products had such an update in their back pocket, it’d be splashed as news all over these stories in the first place. The message would be something like: “Current 5G devices overheat easily, but carriers and manufacturers promise that fixes are coming.”There has been no such messaging.Stern appears to have tested her 5G speeds by downloading files from Netflix, which is a pretty reasonable way to do it. Her download time on 5G for an episode of Stranger Things S3 was listed ~34 seconds. Keep that in mind as you read this:In Atlanta, where it was 90 degrees the day I visited, I could run only one or two 5G download tests before the phone would overheat and switch to 4G. When that happened, I’d head back to the car and hold the phone to the air vent. In Chicago, another day in the 90s, I had to wait until the sun went down to finish my Netflix download tests. In New York on an 83-degree day, I went with the ice-cooler trick: A minute or two in the cooler, and 5G switches back on.The Samsung Galaxy S10 5G, a $1,300 device, is capable of running a max-speed connection for less than a minute (somewhere between 33 and 66 seconds) when temperatures break 85F.One expects spotty connections and lower overall performance from first-generation networks and products. One does not expect the product to catastrophically fail when encountering the reality of outside ambient temperature., particularly when the only way to get good 5G performance is to stand so close to the antenna people think you’re dating.Will This Improve?To an extent, yes. There’s probably additional tuning that can be done to improve modem power consumption, but Qualcomm has told us for years that die shrinks provide only limited power consumption improvement for modems. Samsung, Apple, and other companies can perform advanced thermal analysis to see exactly where hot spots pop up and devise strategies to mitigate them, ranging from better internal cooling solutions to thicker chassis or better thermal interface materials. It’s unlikely we’ve reached the point where people start sticking fans in smartphones on the regular, but even a very small fan would likely fix this problem (at the cost of thickness, a bit of noise, and a little power).In the past, we’ve seen discussions of using wax to quickly move heat in an enclosed area. Clearly, a bunch of designers have had ideas before about how one might deal with this issue. Beam-forming and other carrier technologies could also wind up reducing the amount of power that 5G signals require, thereby reducing device power draw.But make no mistake. 5G signaling is going to require more power, and in today’s downright anorexic devices, that’s obviously already creating thermal problems. At the very least, this is one more limit on a 5G rollout that didn’t need more limits.We’ve said before that 5G is very early and that people probably shouldn’t buy into it, but this issue seals the deal for me. I would never recommend that anyone buy a product whose premiere feature is likely to be unavailable when outside in the summer. Right now, if you buy a currently available 5G phone, you’re buying a device whose top speed may only be available from October through May depending on where you live.Faux G indeed.Now Read:PCMag’s Fastest Mobile Networks 2019Meteorologists Worry 5G Could Interfere with Weather SatellitesHow Shipping a Huawei Phone Via FedEx Made International News Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous We Finally Understand Why Hollywood is Done With Wesley Snipes We Finally Understand Why ‘Criminal Minds’ Got Canceled Tagged In mobilelteAT&Tverizon4gt-mobile5gSprintcellular5G EFaux Gmobile networkcell networkPC Mag Post a Comment 25 Comments By Joel Hruska on July 19, 2019 at 8:50 am Sophie Turner & Maisie Williams Used to Make Out on ‘GoT’ Setlast_img read more

22 Creative Real Estate Marketing Tactics To Inspire You

first_img 3D viewchatbotchatbotsMarketing StrategiesMarketing TechnologyMessengerPartnershipPinterestreal estate marketingSnapchatSocial Media Previous ArticleNew Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital MediaNext ArticleMarTech Interview with Michael Lagoni, CEO and Founder, Stackline Sean Clancy SEO director Edge OnlineWith the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition!Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes!Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics!Have a mega open house tour that will leave your guests in aweInvite everyone in your database, the neighbors, and every potential buyer that matches your target market. With a promise of good food and a good time!Then bring out your alas to bringing the life in your open house tour. Invite food trucks or catering services. Bring some music to the venue. If you’re inviting prospects with kids, a bounce house is a must!Tip: Since this is a mega open house tour, limit your showing to just one open house. With a limited schedule, more people will show up.https://ctt.ac/3GbTd [click-to-tweet]Give a virtual tourIf you want to convince your leads more that this property is worth their every penny, immerse them with a virtual tour.In these tours, the layout of the property is laid out in a 3D view, where they can interact with the video to check each area of the house.These tours also give prospects from foreign countries to check out the property first before they hop on a plane and ask for a tour!See these VR tour samples for inspirations:https://www.youtube.com/watch?v=jcvI-MAWc2Uhttps://www.youtube.com/watch?v=yFr4mnMwhZ8https://www.youtube.com/watch?v=hKypb8cBuUMTry out experiential marketingExperiential marketing is all about building a connection with your leads and network, with the intent that they’ll associate you or your property with a positive experience. Which, hopefully, will lead them to do business with you.Partner with local brandsBuilding rapport in the local community can help you build credibility as a buyer/seller’s advocate. And more exposure for your brand, too.You can partner with local builders and work a partnership where in exchange for free or discounted repairs/remodels, you’ll advertise them to potential clients.Or a local furniture shop, where you can put in a good word about them in exchange for lending you a piece of furniture to complete the property’s looks.You can also work a deal with local businesses, like local diners for example, where you’ll provide them with supplies with your branding on them.Read More: How AI will Change the Game for Influencer MarketingGet on SnapchatFacebook is getting saturated, so you should try out undiscovered social media gems like Snapchat.The competition here is low, but the scope of audience is wide!Partner with an influencerThe challenge here is to find an influencer that matches your target market, but once you find the perfect influencer, you can earn a positive brand image and more leads!Hire a professional photographer/videographerProfessionally-captured photos of your listing make a lasting impression, and positive impressions mean higher sales price!When you hire a professional photographer, you’re not only saving time but also with extra costs brought by amateur photos.Plus, you want to highlight all the good angles and lightings of the property. A professional photographer has the eye and skills for that.Remember, no matter how gorgeous your property looks in person, if prospects are not convinced with the photos they see of it online, then don’t expect appointments for tours.Show the highlights of your properties on Pinterest boardsWhat better way to create lists of good photos of your listings with brief-but-concise information than on Pinterest?With the 250 million active users on Pinterest, it’s the ideal platform to showcase your listings visually and attract more leads in the process!You can create a Pinterest board for your listing, say per area, then create a sub board for more photos of each property.Go with videos for your marketing materialsReal estate professionals have embraced video marketing since it provided better results for their efforts, particularly in response and engagement rate, and will continue to do so.They also allow more ways to advertise and educate your target market in a personalized and more entertaining manner.Pay attention to the pieces of furniture in your property before posting it onlineBring more life to the property and attract the right leads by placing pieces of furniture in different areas of the property that matches its theme.For instance, you can opt for steel or metallic style furniture for a modern look.Or champagne-drowned furniture for a luxurious and royal look.And if you’re targeting millennials, be sure to highlight aesthetics of the property. These people love visually appealing photos!But of course, you don’t have to spend too much to get the look you’re advertising. You can shop at thrift stores for unique items or partner with local furniture shops (see idea #4).Add more luxury vibes to your property with drone shotsIf you have the budget to go extra with your property marketing, opt for this one. Drone shots can provide better views of the property at different angles, in a cinematic way. Amenities are highlighted too, whether in aerial view or up close.Speaking of budget, drone photography can be quite expensive, so it’s more suitable for real estate agents with luxurious listings targeted to high-class buyers.It’s also ideal to hire professional drone photographers/videographers to save more and get the best drone shots of your listings.Sell a property by letting potential buyers visualize their life on the propertyBuyers take interest in a property if they see it fit for their lifestyle, so help them visualize it in your listing.What it would be like for someone like your target buyer to live a day in the property? Is it a peaceful one, or a life with the bustle of the metropolitan life?You can try this idea by collaborating with an influencer (see idea #6). Or hire an actor that matches the looks and personality of your target market, and shoot a lifestyle video in the property.Take this one from The Logan and Bernard Group:https://vimeo.com/310229461List the property on Airbnb and let buyers experience a day or two thereSpeaking of sneak peek, here’s another idea you can try to let potential buyers visualize their life in your listing.Let your prospects have first-hand experience with the property so they will be more convinced that it’s the perfect investment for him/her.It’s a more helpful experience than just walking them through around the house in an hour or less!To ensure that only interested prospects will book the property, emphasize it on the description.Note: Be sure to ask for the owner’s permission first before you do this!Powerful emotional words + worth-every-penny features = a powerful copy that can increase a property’s worthIn marketing, power words are your ultimate weapons to invoke emotions of your leads and add more punch to your copy.Which leads to more social shares, clickthrough rate, and web traffic.Match these words with highlights of your listing, and you’ll see a surge in properties sold, even at a price higher than the market price!It doesn’t have to be full of flair or wittiness. Even simple words can bring you tremendous sales.For a list of these power words, check this article.Become the digital mayor of your farm areaMayors are known as the father figure of a town, whose major responsibility includes taking care of their people by knowing his municipality well.And that’s what exactly you need to be – an authority that knows their industry and area well, both to market your listings/service and nurture your farm area.Clients also feel more convinced (and impressed!) when their agent knows the area of the property well.You can also check out Park Bench, a platform that helps you claim your title as the go-to agent in your local area.Create landing pages with home valuation toolsEntice your leads more to engage with you by incorporating a lead generation tool on your landing page. One of the best tools for real estate landing pages are home valuation tools.You can have a small section on your website where a website visitor will only enter their ad. They have to provide their email address next so you can deliver them the results.With this, you’ve provided free information, and you’ve got a new subscriber in your email list, whose open to receiving more information from you!Increase your response rate on Facebook with Messenger ChatbotsAre you receiving plenty of messages that can easily be answered by someone else? If so, implementing a Messenger chatbot may be ideal for your business.You can use tools online that makes chatbot implementation easier or work with a software developer. Whichever you choose, make sure to create answer templates for questions like these:What are the available listings within [name of area]?Which houses are in this price range?What do I need to do to prepare my home for selling?And of course, don’t forget to monitor the messages you’re receiving. Not all messages can be answered by chatbots.Read More: 3 Ways Mobile Technology is Changing the Brick-and-Mortar ExperienceUse social listening toolsIt’s not enough that you get your name out in the industry. You need to pay attention to what people are saying about you so you could address concerns about your service.Since social media have made freedom of speech easier, this is where you need to be on watch.Social listening branches to two routines – monitoring:Mentions of your brandsCompetitor’s social media standingNews and updates on keywords related to your industryWith social listening, you could also get ideas on how to improve your performance as a real estate agent, and even how to improve your listings!Keep in touch with your clients even after the closing70% of clients forget the agent they hired a year after closing.If you don’t want your clients to become a part of these numbers, make yourself relevant to them, even after your transaction is done.Share relevant information, videos, articles on social media that would be useful for the new homeowners.Email them with resources you come across the net, and/or new listings you’ve got. Maybe they’re looking to buy again!Keep them updated with the latest on their new community.https://ctt.ac/eG8a9 [click-to-tweet]Celebrate achievements with clients on social mediaJust closed? New property bought? Announce them on social media! Just ensure you have your client’s permission.People feel a tinge of pride and contentment when they’re featured on a business’ social media feed, especially if it’s good news that involves them.It also gives a more humane touch to your social media presence, that you’re not just all photos of listings and real estate tips and news.Encourage more people to refer you to their contactsYou want these sources to continue sending clients your way, so keep them motivated with rewards.You can work on a refer-a-friend program where they’ll get $10 or gift cards for every referral (and an additional reward if the referral is successful).Or an affiliate program, where bloggers and influencers will include affiliate links on their content, and they’ll earn rewards/privileges for every referral.Whichever referral program you use, make sure it’s discoverable by website visitors, your social media followers, your present and previous clients and other contacts.Host an event in the property that matches your target marketEntice your target market to check out the property themselves by inviting them to an event hosted in the property you’re selling. This way, they  could see that the property is the perfect investment for them.If you’re targeting families, why not host a BBQ party?If you’re targeting people with luxurious lifestyles, you can host a gallery night or a cocktail party.The events could also incorporate a good memory with the place, which convinces potential buyers more to invest in the property!Creative marketing strategies + tracking and evaluation of results = more success in the futureAt the end of the day, you want to make sure the campaigns you’re running are effective for your real estate business.Because some of these tactics may work better than the others, and you want to leverage that to your future marketing strategies.Track your results and evaluate its performance to answer the ultimate post-marketing question:Did you gain a huge ROI and more leads and sales with the strategy?Read More: Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads 22 Creative Real Estate Marketing Tactics To Inspire You Daniel HunjasApril 18, 2019, 8:48 amMay 13, 2019 last_img read more

Amplifyai and AdLingo Bring Conversational AI to Display Advertising

first_imgAmplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement.Brands want to meet their customers and prospects where they are, and with messaging’s rising dominance of digital communication in recent years, brands are increasingly challenged to figure out how to support an ever-growing diversity of messaging-based “conversational surfaces.” Amplify.ai addresses that challenge with one of the industry’s first enterprise-class Conversational AI platform. Core elements of the platform include a common Machine Learning/AI foundation, native messaging-optimized NLP (natural language processing) system, and an abstraction layer supporting any arbitrary conversational surface. Amplify.ai enables persistent conversations across all the leading rich-media communications channels with the ability to seamlessly move from one modality to another; e.g. start a conversation on your desktop computer and move to a mobile device without interruption or loss of context. In addition to the messaging solutions like AdLingo powered by Google’s RBM (Rich Business Messaging) platform, Amplify.ai supports: RCS, Facebook, Facebook Messenger, “Instagram, WhatsApp, native chat on desktop and mobile web and in-app integrations. With Amplify.ai, brands can deploy conversational experiences that dynamically adapt to the capabilities and limits of each channel, supporting the full messaging-based conversational UX spectrum, from text-only to full media-rich-plus-text experiences.Marketing Technology News: Zype Playout Wins a Product of the Year Award for B2B Streaming at NAB Show 2019“Truly conversational interaction is a game-changer for display advertising, enabling deep and effective engagement directly within the ad experience,” said Mahi de Silva, CEO and co-founder of Amplify.ai. “We’re excited to integrate with AdLingo to bring this exciting new capability to both our current consumer brand clients and to many new ones seeking the persuasive power of conversational marketing at superhuman scale.”Marketing Technology News: Vimeo To Acquire Magisto To Power Video Creation For Any Business“Our integration with Amplify.ai enables us to bring conversational experiences globally and at scale with consumer brands,” said Vic Fatnani, co-founder and General Manager of AdLingo. “Through conversational display ads we believe all brands will have the opportunity to create a 2-way communication channel and begin helping their customers in real-time at the moment it matters.”Marketing Technology News: Pegasystems Honored with Multiple Awards for Helping Organizations Digitally Transform Their Business Amplify.ai and AdLingo Bring Conversational AI to Display Advertising MTS Staff WriterApril 18, 2019, 4:12 pmApril 18, 2019 Advertising PlatformAIAmplify.aiMarketing Technologynative messaging-optimizedNewsRBM Previous ArticleBeeswax Announces “Bid Models” to Power Programmatic In-HousingNext ArticleHuawei Announces that the Atlas AI Computing Platform is Ready for Commercial Scalinglast_img read more